Luxury small vehicles are only getting more advanced with the advent of new technology. As a result, the market for such vehicles is highly competitive. Genesis Motor LLC, Hyundai’s luxury vehicle division, was founded in 2015. Hyundai has been manufacturing vehicles since the late ’60s. Recently the Korean automaker decided it was time to bring a grander product to market. In 2017 the Genesis G70 was born.
The original Genesis G70
The Genesis G70 is Hyundai’s attempt at a luxury small car that can compete with German automakers like BMW and Mercedes-Benz. The original luxury small car was available with a 3.3-liter twin-turbocharged V6, proving that Genesis isn’t messing around when it comes to power. The twin-turbo V6 makes 365 horsepower, qualifying it to be one of the fastest Hyundai models ever.
The 2017 Genesis G70 was conceptualized with more than just speed in mind. Genesis understood that it had to include high-quality materials to compete in the luxury market, and that’s exactly what the Korean automaker did. The cabin was both stylish and spacious but fell short of the competition. The original G70 was a great entry point for Hyundai into the luxury small car market, but much greater things were in store for the company.
The evolution of the G70
The Genesis G70 returned to the market in 2018 with strong character lines and short overhangs. It offered the same great powertrain options but focused more on the style and aesthetic of the vehicle, aiming to make it more visually appealing. It was available in 10 different exterior colors with multiple interior styling options. The Korean automaker was catching on to the luxury small car game quickly, and the G70 nameplate began to attract more consumer attention.
In 2019 Genesis made improvements by making an electronic parking brake standard. In addition, an electric power trunk was offered, and both all-wheel-drive and rear-wheel-drive became optional for all trims. It also came with a new sport package offering even more comfort and luxury.
2020 was the year that the Genesis G70 really came into its own. According to Kelley Blue Book, the 2020 Genesis 270 ranks as the third-best small luxury car of 2020. It received a consumer rating of 4.9/5. Drivers praise the 2020 Genesis G70 for its amazing tech (standard Android Auto and Apple CarPlay). It also features a wide array of safety features. The 2020 Genesis G70 is one of the best luxury small cars on the market because it is more affordable than competitors and still offers all the glitz and glamor of a luxury sedan.
2021 Genesis G70: The game-changer
This year, Genesis has finally got the G70 all the way right. After just a few years on the market, the nameplate has become popular and earned some major praise. The 2021 G70 finally achieves the company’s goal of creating a real competitor in the small luxury car space.
The U.S. News and World Report site declares it the best small luxury car on the market. So why has this particular model year of the Genesis G70 claimed the best small luxury car title? It has finally found the balance between performance and comfort.
The 2021 Genesis G70 is powerful, has great handling, and incorporates premium materials into its cabin. It is also incredibly safe. The G70 began its journey as a great-performing vehicle that lacked the superior comfort and styling that luxury vehicles should supply. However, the Korean automaker has gradually improved on the G70 until finally nailing it with the 2021 model. With a starting price of $36,000, The G70 is a great all-around small luxury car and offers exactly what the brand has been striving for since the nameplate’s creation.