100,000 Reservation Holders Trust Ford Maverick Hybrid Production

The 2022 Ford Maverick is shaping up to be a popular option so far. Over 100,000 people have put down a reservation for the Ford Maverick Hybrid. This puts a lot of faith in production to roll out on time. 

2022 Ford Maverick Hybrid reservations surpass 100,000 

2022 Ford Maverick Hybrid XLT
2022 Ford Maverick Hybrid XLT | Ford

It’s not difficult to understand why people are excited about the 2022 Ford Maverick. The hybrid trim has an MSRP of $19,995 and is expected to return 40 mpg. Some of the reservations have already been converted to orders, but Ford declined to confirm how many. 

But are buyers worried about production? The Ford Bronco’s rollout hasn’t been going so smooth. But production of the Maverick started back in June. It seems to be going well at the Ford Hermosillo Assembly Plant.

Trevor Scott, Ford Maverick, and Ranger Marketing Manager shared that all the prelaunch deliverables that Ford has measured are still coming in positive. That’s good news for Maverick fans because things sound like they’re right on track. 

What potential delays could impact the Maverick? 

There are a few different ways that the 2022 Ford Maverick could face delays. For example, the ongoing semiconductor chip shortage has been an issue for Ford and other automakers. Ford F-150 and Bronco models have been stored in parking lots by the thousand. 

Ford has been building vehicles and storing them until semiconductor chips can be added later. Also, the chips have been set aside for the most popular vehicles, such as the F-150. This makes us wonder if chips will be moved from the Maverick to other options. 

The Bronco has also faced delays due to equipment shortages. Their supplier of hardtop roofs has struggled to keep up with demand. But we are unaware of any mechanical delays for the Maverick. 

Plus, the Ford Bronco has been hit with quality issue delays. The hardtops seem to be falling apart, getting scratched, ripping, and more. Ford has stopped delivering hardtop Broncos until each roof can be replaced. It’s way too early to tell if the Maverick faces quality issues. 

Why is the Maverick so cheap? 

The 2022 Ford Maverick Lariat truck model with an orange paint color driving on a country highway
The 2022 Ford Maverick Lariat truck model | The Ford Motor Company

The 2022 Ford Maverick begins at under $20,000, attracting tons of buyers. But it shares the same parts with the Ford Escape and Bronco Sport. The Escape begins at about $25,555, and the Bronco Sport starts at around $27,215. 

But reusing these parts can help Ford save on production costs. By sharing the same unibody platform as the Escape and Sport, Ford saves on the architecture. The Maverick is also a smaller option that requires fewer parts to build. 

The Ford Maverick is a compact option that’s replacing sedans such as the Fiesta, Focus, Fusion, and Taurus. It provides a lower price point while offering utility. It can tow up to 4,000 lbs when properly equipped, and the bed can hold 2×4 and 2×6 lumber. 

Reusing the same parts that Ford already has in supply is also helping production stay on track. They may not face quality issues with these trusted suppliers either. We’ll keep an eye on how everything goes.

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