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It’s no secret that people love their Toyota trucks and SUVs. Options like the Toyota Sequioa, Toyota Tacoma, Tundra, Prius, and more are known for being reliable, long-lasting options. But they make people happy too, and drivers don’t want to get rid of them. 

People Keep Toyota trucks and SUVs the longest 

A 2022 Toyota Tacoma Trail Edition on a dusty mountain trail kicking up dirt
2022 Toyota Tacoma Trail Edition | Toyota

According to the iSeeCars list of vehicles that Americans keep the longest, Toyota trucks and SUVs are incredibly beloved options. Their list contains 10 vehicles, and Toyota models take up seven spots. 

The three non-Toyota models include the Subaru Forester, Honda Pilot, and Honda CR-V. They serve as honorable mentions because Ford, Jeep, Chevrolet, and other competitors failed to break Toyota’s winning streak here. 

iSeeCars gathered this data by analyzing over 600,000 used vehicles from 1981 to 2005 that were sold in 2020. Heavy-duty trucks, work vans, and discontinued vehicles were not included. Options that were sold in low numbers were also excluded. 

Which trucks and SUVs are kept the longest? 

The Toyota truck that people keep the longest is the Toyota Tacoma. It ranks in third place on this list of options that drivers keep the longest. The percentage of original owners that keep Tacoma’s for at least 15 years is 11.6 percent. Owners keep Tacomas for 1.9 times longer than the average. 

Of course, the Toyota Tundra is also on this list. It’s back in fifth place. The amount of original owners that kept the Tundra for 15 years is 11.3 percent, so the Tacoma didn’t beat it by much. People keep the Tundra for 1.8 times longer than average. 

The Toyota SUV that people keep the longest is the Toyota Highlander. The percent of original owners that kept their Highlander models for at least 15 years comes to 12.4 percent. Driver’s keep the Highlander for 2.0 times the average. 

Another popular SUV is the Toyota 4Runner. It’s back in ninth place, but being close to the bottom of the list is better than not making it at all. The percentage of original owners who kept their Toyota 4runner models for at least 15 years is 9.4 percent. Drivers keep the 4Runner for 1.5 times longer than average. 

Two Toyota options aren’t trucks or SUVs 

A 2021 Toyota Prius hybrid hatchback driving through a city at night
2021 Toyota Prius | Toyota Motor Sales, U.S.A., Inc.

You don’t have to settle for a Toyota truck or SUV if you want a long-lasting option to love. The Toyota Sienna landed in fourth place. It ranks ahead of the Tundra, 4Runner, and Sequioa. This is a significant victory for minivans. 

The percentage of owners that kept their Toyota Sienna models for 15 years or more is 11.5 percent. They keep it for 1.9 times longer than average. We’re still excited about it. Way to do what you can, minivan. 

Last and definitely not least, the Toyota Prius serves as the vehicle that people keep the longest. This feels like a surprise, but it’s sort of a no-brainer. The Prius attracts practical drivers its low ownership cost and fuel savings. 

The percentage of Prius owners who kept their Prius model for 15 years or more comes out to 13.7 percent! Drivers keep the Prius for 2.2 times longer than average. Maybe it’s time to get the Prius more attention and respect.


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