When it comes to cars, brands like Ford and GM have been around forever, and that longevity has helped make them an American tradition. In the camper van world, TouRig is similar to Ford or GM in many ways. Here’s a look at the history of TouRig and how it continues to be a successful camper van company.
A history of TouRig
While the company only started legally existing in 2015, it’s been around for longer than that, according to TouRig. TouRig’s story started in 2001, when its co-founder, Eric Miller, was a traveling sales agent who worked in the outdoors industry.
Miller and his business partner had to travel across the country to do their job, and for most people, that would’ve meant a lot of flying and many nights at various hotels.
Neither Miller nor his business partner wanted that, and so they commissioned a camper van for the job. This experiment in the camper van world was so successful that they commissioned another one a year later.
Fast-forward to 2014, and Miller is now dreaming of another camper van, but he also sees a business opportunity. A year later, he meets an old friend, Paul Bulger, and the two formed TouRig.
Since then, the two, along with their employees, have been designing and building custom camper vans for customers. These vans are built with adventure in mind, according to TouRig, and while these vans are meant for the outdoors, it also serves as versatile pieces of technology.
The booming camper van industry
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Partially due to the COVID-19 pandemic, the camper van industry and similar industries have been booming. More people than ever are either showing interest in the hobby or they’ve already made steps to participate in it. There are good reasons for doing that too, as camper vans are something that almost anyone can take part in.
For most budget-conscious people, they can always build their own camper van. It’s hard work and it takes a lot of knowledge, but it’s a very affordable way to get into the hobby. For others though, there are plenty of camper vans on the market, and there’s also a lot of variety in terms of what those camper vans offer.
There are high-end camper vans that are loaded with lots accessories, amenities, and technology, and then there are more subdued camper vans that just get the job done. Regardless, there’s a camper van for everyone, but not every customer knows which brand they can trust. That’s why a veteran in the industry like TouRig can be so invaluable to new customers.
Why TouRig may be a good choice for customers
As veterans of the industry, TouRig and its founders know a lot about why folks want to have a camper van in the first place, and at the same time, they know exactly how to deliver on those desires. With age comes experience, and in the camper van industry, TouRig has plenty of experience.
Not only that, but since TouRig has been able to stay around for so long, it also means that it’s been satisfying its customers. This type of reliability is very important for brand-new customers in anything, since few people are willing to drop a lot of cash on a brand that they don’t trust.
That being said, just like how Ford and GM might not be everyone’s preferred choice in a car, TouRig’s camper vans might not be for everyone. At the end of the day, however, like Ford and GM, people should expect a good reliable product from TouRig.