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Adding lines, sharp angles, and fins to a Lamborghini Urus feels like trying to make the ocean wetter. The Urus is already an extreme bit of automotive design. However, the Sultans of subtly and Tzars of taste – otherwise known as the custom car builders Mansory – have yet again taken a fine supercar and dressed it head to toe in the automotive equivalent of costume jewelry and a polyester suit. 

Mansory Lamborghini Urus front end
Mansory Lamborghini Urus | Mansory

What did Mansory do to this poor Lamborghini Urus? 

The newest hell beast to emerge from Mansory’s “One of Ten” series is this Lamborghini Urus that looks more like a collab between Walmart and Autozone than a professional luxury car customizer. 

The Urus didn’t start life as the prettiest SUV ever made, but there is a certain charm to its no-holds-barred jet fighter design. However, when you start to mess with it by adding more extreme design cues, the results are truly difficult to look at. 

What exactly did Mansory do here? 

Mansory Lamborghini Urus
Mansory Lamborghini Urus | Mansory

As noted by The Drive, the Mansory hosed the super-SUV down with forged carbon fiber and a strange hombre paint job fading from white to black. Although we may be tempted to crack on the massive fixed rear spoiler, the Urus might actually need the extra aero to deal with the added horsepower. 

Mansory tuned the original 641-hp 4.0-liter V8 to make a terrifying 900 hp and 811 lb-ft. And what does Mansory call this Urus-shaped rocketship? The Lamborghini Urus Venatus Evo – a royal name, indeed. 

If the exterior wasn’t enough of an onslaught of the senses, the interior cranks the over-the-top approach up about 40 notches. Lamborghini interiors are already pretty extreme. Leave it to Mansory to slather a Urus interior in mustard-yellow leather with white trim. It is rough. There’s simply no two ways about it. The only interior harder to look at than this one is the Porsche 911 Turbo belonging to Kuwaiti Prime Minister, His Highness, Sheikh Nasser Al-Mohammad Al Sabah.                                                                                                                                   

Where did Mansory come from? 

Mansory Lamborghini Urus
Mansory Lamborghini Urus interior | Mansory

Mansory was founded in 1989 by the company’s founder and namesake, Iranian-British tuner Kourosh Mansory. Although the Mansory aesthetic is just everything turned up to 38/10, its reputation is still one of quality, even if at the cost of taste. 

Mansory almost exclusively works on high-end cars like Ferrari, Lamborghini, Maserati, BMW, and more. According to The Drive, Mansory also runs the Porsche-tuning wing of Rinsport AG Switzerland. 

No matter how fancy these custom cars are, they are for a very specific clientele. Something tells me this bad boy would be a monster hit in Las Vegas, Dubai, or Myrtle Beach. 


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