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There are many excellent options if you’re searching for a new compact or midsize pickup truck. One of them is the latest version of the Ford Maverick. Although basically nothing has changed since the 2022 model year, the Maverick remains one of the best models in its class. Along with its low starting price, the 2023 Ford Maverick is one of the best choices if you’re searching for a drivable, fuel-efficient, everyday pickup. There are three reasons a 2023 Ford Maverick is worth buying.

The 2023 Ford Maverick is affordable

A gray Ford Maverick compact truck with a motorcycle in its bed, parked in a dirt lot with mountains visible in the background.
2023 Ford Maverick Tremor | Ford

Buying a new vehicle is a challenging process. One of the most difficult things is finding a suitable model at an affordable price. However, the 2023 Ford Maverick is reasonable at all trim levels. If this compact truck provides what a buyer requires, it’s available at a lower price than rivals offer. For example, the most basic Maverick XL starts at $22,195. Although the price is higher than the 2022 model year, the automaker packed more value into its popular truck.

According to Edmunds, the Maverick XL has a surprising number of standard features. For example, LED headlights, 17-inch steel wheels, cloth upholstery, power windows, air conditioning, rear under-seat storage, an eight-inch touchscreen, Apple CarPlay/Android Auto, six speakers, and forward collision mitigation. Like all vehicles, features become more plentiful at a higher cost. With the standard hybrid engine, customers will pay just $24,455 for an XLT trim and $27,955 for a fully-loaded 2023 Ford Maverick Lariat.

Standard hybrid powertrain with excellent fuel economy

Dashboard and seats in 2023 Ford Maverick
2023 Ford Maverick | Ford

Buyers seeking maximum fuel economy in their next truck should look no further. While the Maverick isn’t going to out-tow or haul a Ram 1500 or Ford F-150, it’s a good replacement for an SUV or even a midsize truck. Those who just need some pickup utility can’t go wrong with any Maverick model. Each one comes with a standard 2.5-liter four-cylinder engine paired with a hybrid system that outputs 191 horsepower and 155 lb-ft of torque. Furthermore, the EPA-estimated efficiency with the hybrid powertrain is 42 mpg in the city and 33 on the highway.

Compared to other models, it isn’t even a competition. Equipped with the base engine and front-wheel drive, the 2023 Hyundai Santa Cruz is rated at 22 mpg in the city and 26 mpg on the highway. Moreover, this is significant because the Santa Cruz is similarly-sized to the Maverick, and both are considered compact trucks. Alternatively, midsize trucks, like the Ford Ranger, don’t come close. For example, the Maverick’s big brother averages 20 city mpg and 26 highway mpg.

2023 Ford Maverick optional equipment

The 2023 Ford Maverick is shockingly affordable. As a result, some basic things you might expect to be included are actually available as optional equipment. Not to say the Maverick isn’t well-equipped with its standard trims. A Lariat model has proximity keyless entry, push-button start, dual-zone automatic climate control, simulated leather upholstery, USB ports, an upgraded driver information display, alloy wheels, cruise control, a power-locking tailgate, and more.

However, in addition to those things, Maverick buyers can always get options with nearly any trim level. For example, the 4K Towing package includes a trailer hitch receiver and upgraded powertrain cooling. Next, the FX4 Off-Road package is only available for models with all-wheel drive. It includes all-terrain tires, exposed front tow hooks, hill descent control, and skid plates. For safety, the Ford Co-Pilot360 package comes with blind-spot monitor and lane-keeping assist.

Last but not least is the Lariat Luxury package, only available for the Maverick Lariat trim. It contains luxury features like heated seats, a heated steering wheel, a wireless smartphone charging pad, Ford Sync 3 infotainment, adaptive cruise control, and much more.

A 2023 Ford Maverick is worth buying

In conclusion, there are a few significant reasons why the 2023 Ford Maverick is worth buying. It’s one of the most fuel-efficient trucks available, one of the most affordable trucks available, and optional equipment makes it easy to pick and choose which upgrades you need. With so much customizability and versatility, it’s no wonder the Maverick is sold out the second it arrives on dealer lots. That’s why we think there are many reasons the 2023 Ford Maverick is worth buying.


1 Pickup Is Almost Exclusively Selling to First-Time Truck Owners