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How did Genesis make the insanely cool G70 even better? The South Korean manufacturer created a snazzy special-model. The luxury brand has an excellent array of upgrades in store for this exclusive variant of the all-new 2022 Genesis G70.

But just how difficult will it be to get behind the wheel of this special G70 model? And how will the added features impact the driving experience? Let’s take a deeper dive into everything we know about the upcoming luxury compact car.

Introducing the 2022 Genesis G70 Launch Edition

A look at the red quilted-leather interior of the 2022 Genesis G70 Launch Edition
The 2022 Genesis G70 Launch Edition comes in a stylish red interior | Genesis

Practically any gearhead would love to get behind the wheel of a special-edition car. However, these models often range in uniqueness. Some variants feature cool upgrades and dynamic stylish. Others only display a small badge that’s slapped onto the exterior and the seats.

How did Genesis respond with its anticipated new sports sedan? Thankfully, this particular model introduces some exciting enhancements. According to multiple outlets, including Car and Driver, the 2022 Genesis G70 Launch Edition has exclusive colors, wheels, and amenities. 

Those fortunate enough to purchase one of these models can get it in either Verbier White or Melbourne Gray. The G70 Launch Edition’s multi-spoke, 19-inch gunmetal wheels give the car a confident stance. This is further highlighted by red brake calipers.

It also has an opulent cabin featuring either Sevilla Red or Obsidian Black quilted leather seats. Other notable amenities include a heated steering wheel and a suede headliner.

Notably, Genesis paired all 2022 G70 Launch Edition models with a 3.3-liter V6 engine. However, you can purchase it with either a rear- or all-wheel-drive system.

How limited is the G70 Launch Edition?

You’ll have to be quite lucky to park one of these special-edition luxury cars in your driveway. Genesis limited the 2022 G70 Launch Edition to only 500 units. The company stated it expects these models to arrive on dealer lots this spring. However, the automaker hasn’t yet released pricing details for this particular variant.

Car and Driver estimated the regular 2022 Genesis G70’s starting MSRP will be north of its predecessors. The 2021 iteration’s base price starts at $36,000, excluding destination charges. Meanwhile, top-of-the-line 2021 G70 3.3T RWD models begin at $46,200. Therefore, the 2022 G70 Launch Edition could approach the $50,000 milestone.

What else do we know about the redesigned 2022 Genesis G70?

It seems like the Genesis brand is hardly old enough to be already redesigning its cars. Regardless, Hyundai’s luxury division is innovating its models to stay ahead of its more renowned rivals. And Genesis has done a stellar job making a name for itself by manufacturing high-quality vehicles

The 2022 Genesis G70 features new exterior and interior styling. Plus, the manufacturer equipped it with upgraded technologies, including a larger infotainment display. However, Genesis might have lost favor with driving purists, as it dropped the G70’s manual transmission.

After some deliberation, the automaker decided to keep the G70’s old powertrain options. Shoppers can expect the new 2022 iteration to maintain the same energetic performance as its predecessor. You’ll be able to choose between the standard 252-hp 2.0-liter turbocharged four-cylinder engine or an available 365-hp V6. Notably, select turbocharged trims produced boosted performance of 255 hp.

Overall, the 2022 Genesis G70 won’t be a wildly different luxury compact car than past models. However, Genesis is providing a lot to get excited about with the debut of this redesigned vehicle, and the ultra-limited G70 Launch Edition is chief among them.


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