The revival of the Ford Bronco has been a long-time-coming for Bronco fans, with anticipation building for its release. Information on the much-anticipated Ford Bronco is limited, but automaker Ford is here to prove that the brand loves its Bronco fans. Knowing that fans’ anticipation is at an all-time high, Ford and Amazon teamed up to help fans get through the long wait.
What we know about the new Ford Bronco
After leaving the market in 1996, fans have been eagerly awaiting the reappearance of the Ford Bronco. According to Motor 1, Ford made it clear at the 2017 Detroit Auto Show that the iconic Ford Bronco would be back shortly. The new Ford Bronco will be a body-on-frame 4×4 that will come with newer, notable features like solid front and rear axles, an aluminum frame, and an “Air Roof” similar to its classic predecessor.
This “Air Roof” will be designed with “six modular roof panels that can be added and removed manually,” according to Motor 1, with fixed roof rails for safety. According to Road Show by CNET, you’ll have to wait to get your hands on the new Ford Bronco until spring 2020. Luckily, a new fan store can help you hold off until the big day.
How fans of the Ford Bronco can ease the anticipation
Ahead of the massive shopping done on Black Friday, Ford teamed up with Amazon to launch a standalone Ford Bronco Store, according to Motor 1. Offering a growing number of Bronco-themed items, the Amazon store is divided into multiple categories to please any fan. According to the ClassicCars.com Journal, this new Amazon Bronco store offers “a range of merchandise including gifts, novelties, apparel, toys, and collectibles that celebrate Ford Bronco heritage while anticipating the upcoming arrival of the new off-roader.”
Not only does this new store create a place to purchase your favorite Bronco fan gear, but it also stands a smart marketing strategy by Ford in anticipation of the Bronco’s debut. Teasing the newest Bronco since 2017, this store only heightens the anticipation and excitement for the model’s 2020 revival.
What you can find at the Ford Bronco store
The Amazon Ford Bronco Store features a wide variety of items for any member of the family – even the furry ones. At the store, you’ll find various apparel items like t-shirts, sweatshirts, hats, and even Bronco bandanas for your favorite dog. There’s even Bronco “R” logo apparel for Bronco racing enthusiasts.
But that’s not all. The store features various home decor like metal wall art, signs, magnets, garden flags, and more. Even interesting novelty items are available with iconic Bronco insignia, like wrapping paper, cell phone covers/cases, coffee mugs, luggage tags, keychains, and drinking glasses.
One of the coolest additions to the Ford Bronco store is a 1/10th-scale remote control Ford Bronco model that can head off-road with a “dual-mode transfer case, remote locking differentials, and sunset detailing,” according to Gear Patrol. Though you may have to wait a while for the real thing, Ford’s making the Bronco as accessible as possible to fans, even if it is just a pint-size version. You’ll also find small hobby cars that represent the iconic history of Ford Bronco throughout the years.
You won’t just find cool Bronco-themed gifts at the store either. There are also restoration parts available for purchase for original-generation Broncos to help you celebrate the newest and oldest Broncos in style. These restoration parts include much of the iconic Ford Bronco insignia you’d expect, and they include items like nameplates and emblems, license plate frames, window flags, side panels, grilles, and even tailgates.