For most of the world, buying a brand-new Lamborghini Urus SE is a damn big flex. It is a wildly expensive, hyper-aggressive, high-performance SUV that commands attention wherever it goes. But what happens when a standard Urus just isn’t exclusive enough for your driveway? You call British vehicle modification specialist Urban Automotive, and you bring a very, very large checkbook.
Urban Automotive has officially pulled the cover off its highly anticipated Lamborghini Urus SE Widetrack styling program, making joint global debuts in Milton Keynes, UK, and Las Vegas, USA. But the real news isn’t just the sheer width of this carbon-fiber-clad super-SU. It’s the price tag.
The full Widetrack conversion starts at a staggering £51,800 (fitted), which translates to roughly the starting MSRP of a brand-new mid-engine Chevrolet Corvette.
What Does £51,800 Buy You?
If you are dropping that kind of cash strictly on aesthetic modifications, you expect absolute perfection. Urban Automotive delivered precisely that by treating the Urus SE to a ground-up reimagining built on an “OEM+” philosophy.
In total, it took the team a painstaking 10,000 hours of design and development to create the Widetrack kit.
The money gets you an onslaught of bespoke, in-house-produced carbon fiber. The front end is dominated by a three-piece carbon fiber splitter with canard end planes and a dramatic replacement hood.
Look closely, and you’ll notice the hood features an exposed, functional bull nose vent design pulled straight from the legendary Aventador SVJ, complete with 3D-printed inlets mimicking Lamborghini’s iconic Hex pattern.
Moving down the side, the six-piece carbon fiber wheel arch extensions broaden the massive SUV by 40mm. To fill those massive new gaps, the Urus rides on perfectly proportioned Urban-Vossen UV-1R wheels. Even the side sills get in on the action, featuring an aero element that pays homage to the legendary Lamborghini Miura.
“Visually Dramatic” Design
The goal wasn’t just to make the Urus SE wider; it was to make it look like a factory-built track monster.
Matthew Welch, Managing Director of Urban Automotive, broke down the intention behind the massive project in a press release:
“Our Urus SE Widetrack styling programme is by far the most technically sophisticated and visually dramatic Lamborghini build we have ever produced. Every detail, from the Aventador SVJ-inspired bonnet vents to the Miura sill reference, has been designed and produced by our expert in-house team with real intention and passion. We wanted to create something that feels authentically Lamborghini in its spirit, while being unmistakably Urban in its OEM+ design execution. Launching simultaneously in the UK and USA feels exactly right for a car like this. It will attract customers from around the world to Urban.”
Out back, the drama continues. Urban tossed the factory bumper in favor of a replacement carbon fiber rear bumper featuring a double-vented diffuser. They also bolted on a visual carbon fiber spoiler that sits above the original factory unit, creating a wild “double-stacked” aero feature. Quad billet exhausts finish off the rear profile with an aggressive auditory and visual punch.
John Hancock, Design Lead at Urban Automotive, explained the stance of the car:
“The new Urban carbon fibre styling programme for the Lamborghini Urus SE was conceived to further intensify the vehicle’s visual dynamism and muscular stance. We’ve accentuated the proportions whilst extrapolating Lamborghini’s design DNA to create a design that feels even more assertive, more purposeful and more focused”
Is It Worth the Corvette Money?
There is no denying that the Urban Automotive Urus SE Widetrack is a masterpiece of carbon fiber engineering. The Las Vegas debut vehicle, wrapped in a blindingly bright Inozetek Gloss Pearlescent Pearl Marigold Orange, proves this kit is not for the introverted.
For the ultra-wealthy buyer looking to ensure they never accidentally park next to an identical Urus SE at the country club, dropping over $65,000 USD on an exposed carbon fiber widebody kit is simply the cost of true exclusivity.
