Appearance package fans rejoice, Nissan has announced plans to expand its Midnight Edition equipment package. The Japanese automaker has seen a strong interest in the snazzy upgrade package from buyers who love it on the Maxima, and has decided to see if the magic can be repeated with five other vehicles across its lineup.
It’ll probably help that the five about to get Midnight Edition-ified are all among the brand’s best-selling nameplates already. As younger buyers look for ways to make their vehicles stand out from the crowd, the notion of offering an array of inexpensive cosmetic upgrades seems like a good way to go.
“The idea of expanding the availability of the Midnight Edition package was driven by customers who loved the blackout treatment on Maxima SR and asked for it to be available on other popular Nissan vehicles,” says Christian Meunier, senior vice president of sales and marketing and operations for Nissan North America. “The six models offering Midnight Edition packages account for more than 75% of our U.S. sales, so we think they will find a receptive audience.”
We were in Chicago for Nissan’s reveal of the entire Midnight Edition lineup, and it quickly became obvious that the automaker is focusing on younger buyers. With neon lights and glow sticks, break dance teams competed to the tune of heavy dubstep and trip-hop as throngs of journalists crowded around what Nissan expects to be a popular boost for younger, price-focused buyers. If you’re in the market for a cool looking new car, here are 10 things about Nissan’s Midnight Edition lineup you need to know.
1. It’s already selling well
The first Midnight Edition package came on the 2016 Maxima SR, which now accounts for 85% of all Maxima SR sales, despite only being offered in black. Now that the SR has proven to be a hit with buyers, Nissan has decided to expand Midnight Edition colors to include white, gray, and red to help keep Maxima SR numbers up.
2. Value time is back again!
All Midnight Edition models will be offered with what Nissan is calling “high-optimized pricing.” With MSRP discounts climbing to $1,300 on select models (versus similar equipment priced separately), buyers are basically getting a series of cosmetic upgrades for half price. Meunier claims, “The high-optimized MSRPs for the Midnight Editions will be hard for buyers to pass up,” and with strong sales of the aforementioned Murano SR leading the way, Nissan probably isn’t wrong on this one.
3. Go ahead and model for us
Nissan designed the new Midnight Edition line to add visual excitement to almost the entire lineup, focusing first on its biggest sellers. This means that certain sub-models of the Sentra, Altima, Maxima, Rogue, Murano, and Pathfinder will get the treatment first. Expect sport versions of SR sedans and the Rogue SV, and Platinum variants of the last two SUVs to be offered with these updates slightly later.
4. This is how we roll
Both the Murano and Pathfinder will receive an exclusive set of black 20-inch Midnight Edition aluminum alloy wheels with the appearance package, while the Rogue gets the same treatment on a 17-inch rim. As for the Sentra, Altima, and Maxima, they receive the same blacked-out look but on a series of 17-, 18-, and 19-inch rollers respectively.
5. Extra toppings, please
The Pathfinder Midnight Edition features exclusive black mirror caps, as well as a black spoiler, black splash guards, illuminated kick plates, a chrome rear bumper protector, and available Midnight Edition floor mats. On the Murano and Rogue, buyers get black roof rails, with the former receiving murdered-out crossbars, too.
6. Served with a side of sexy
Making a commuter car look sexy is no easy task, and Nissan has gone to great lengths to make its latest appearance package as appealing as possible without seeming forced. Take the Altima SR Midnight Edition for instance: The sedan features the aforementioned black 18-inch Midnight Edition aluminum-alloy wheels, and then wraps them in low-profile 235/45R18 all-season tires for an aggressive look. The addition of this combo and black mirror caps, a matching rear spoiler, LED headlights, remote engine starting capabilities, and available Midnight Edition floor mats gives the ordinary commuter a more upscale, sporty look.
7. There’s truth in advertising
With Nissan choosing to unveil the entire Midnight Edition lineup at a venue filled with glowing neons, LED accents, break dancers, and layers of audio mashups, it was pretty obvious what kind of consumer the brand was trying to rope in. The millennial demographic is a gold mine for automakers, and while owning a Skyline GT-R is probably the dream of plenty of Sentra SR Turbo owners, offering something that looks slick and fits within their budget is better for Nissan’s bottom line.
8. Color me impressed
What began as a Maxima with a bunch of darkened exterior accents and black paint has morphed into a color-filled lineup. In addition to the original Super Black shade, pigment options on Midnight Edition cars now include Red Alert, Aspen White, Gun Metallic, Pearl White, Cayenne Red, Coulis Red, Magnetic Black, and Palatial Ruby. While painted accents across the entire line retain the same shade of black, a lot can be said for adding a few contrasting colors here and there.
9. Get your foot in the door and on the floor
Each vehicle being offered with this exclusive upgrade can be outfitted with an optional set of Midnight Edition stitched floor mats, complete with the name of the vehicle embroidered directly above it. This may seem like a small touch that certain buyers may not spring for since it’s optional, but since the package is severely discounted, chances are this might become a popular add-on. Rogue and Pathfinder models get illuminated kick plates to sweeten the pot as well, which is surprising considering that this is typically a pricey feature.
10. They’re already here
At this moment, hundreds of Midnight Edition-equipped vehicles are headed to dealerships all across the country. Nissan has also rolled out an aggressive marketing campaign for the package in hopes of keeping some of the global sales momentum going — the automaker just posted its best January numbers in history.