In the past, we’ve cautioned against taking a brand’s general reputation for reliability or resale value as a guarantee that all the cars it sells will be the same. A lot of them will be within a normal range, but some will do better, and others will do worse. So be careful using this list as the final authority on what car brands you look at buying from.
Still, as we just mentioned, a lot of the cars in any given automaker’s lineup will be close enough to each other that you can at least get a little value from looking at brand trends. For example, BMW’s sedans do a poor job of holding their value, just like BMW’s SUVs. The five brands on this iSeeCars-sourced list, however, do an exceptional job of holding their value, which is definitely something to be proud of.
We’ve seen Dodge do relatively well in quality or reliability surveys, and it’s done a great job of building the kind of cars people want. Well, as long as they want an incredibly powerful, rear-wheel-drive enthusiast vehicle. And even though you can probably still find a big incentive on the hood at your local Dodge dealer, it’s clear that the product decisions Dodge has made over the last decade have helped resale value. Over the next five years, expect a typical Dodge to lose 48.4% of its value.
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It’s a little weird seeing two Fiat-Chrysler brands right next to each other on a list of something good. But nevertheless, here we are. Two of the five car brands with the best resale value are part of FCA. Considering how passionate people are about their Jeeps, though, it does make sense that used versions would sell for a premium. Especially when you look at how well the Wrangler holds its value. Over five years, Jeeps are predicted to lose 48.0% of their value.
Maybe it shouldn’t be all that surprising to see another American brand on this list, but it definitely goes against the popular trope of GM cars being low quality. At least in the iSeeCars survey, Chevrolets hold their value well. In fact, there are only two car brands that did better on resale value. So take that, “all American cars suck” people. Expect a Chevy to only lose 46.3% of its original value over five years.
When it comes to general brand perceptions, people tend to know Porsches are expensive. Since they’re German cars, though, it would make sense that Porsches would also depreciate quickly. After all, Audis and BMWs also lose a lot of value in only a couple of years. But when you look at actual resale value, Porsche does exceptionally well. As a whole, the brand’s cars should only lose 45.7% of their original value over the next five years.
A lot of the other automakers on this list may have been a little surprising, but the fact that Toyotas lose the least value over five years should be pretty unsurprising. The brand’s record of strong reliability speaks for itself, so it only makes sense that buyers on the used market would be willing to pay a premium for a Toyota. If you’re on the hunt for a car that will hold its value for the next several years, Toyota’s probably the way to go. iSeeCars found that Toyotas only lose 42.1% of their value over five years.