These Car Brands Have Terrible Resale Value in 2020

In general, it’s better to look at how individual cars perform, not just which badge is on the hood. After all, Kia has a reputation for building quality mainstream cars that offer a lot of value for your money. But it’s not the brand most people think of when they have sporty sedans on their mind. Well, except for the Stinger, which is a Kia that could scratch your Audi S7 or Porsche Panamera itch for much less money.

The same can be true when it comes to depreciation. One car in the lineup could hold its value incredibly well, while another depreciates like a glass of milk in the sun. But since we love looking at trends, and we know depreciation is on a lot of car buyers’ minds, let’s take a look at the latest brand depreciation data from iSeeCars to get an idea of the brands that may be better buys used instead of new.


2018 Lincoln Navigator
2018 Lincoln Navigator | Lincoln

We’re still not really sure how it happened, but Lincoln has more or less come out of nowhere over the last couple of years. Its new design language looks great, the interiors are world-class, and (at least for certain models) demand is through the roof. So it’s a little surprising to see that Lincoln has the fifth-worst resale value on this list, with cars losing an average of 63.6% of their original value over five years.


An Audi RS Q8 in motion
Audi RS Q8 | Audi

German luxury cars suffer from rapid depreciation. That’s not exactly shocking to hear. But not everyone who buys one understands just how much value their car will lose over five years. Even with beautifully designed interiors and great technology, expect a new Audi to lose 64.6% of its value in that time. That means a $60,000 Audi will probably be worth about $20,000 in five years.


A red BMW Z4
2019 BMW Z4 M40i First Edition | BMW

If you’ve read some of the other articles we’ve posted from the iSeeCars depreciation report, you knew BMW would be on this list. Both its SUVs and its sedans appeared multiple times in their respective categories of high-depreciation vehicles. Across the entire lineup, though, five-year depreciation is predicted to be 66.1%, putting BMW third, not first.


A black Volvo XC60 is parked in a lot overlooking the ocean.
2018 Volvo XC60 | Volvo

If you’re not already aware, Volvo isn’t German. It’s based in Sweden and is currently owned by the Chinese automaker Geely. As it turns out, though, Swedish luxury cars depreciate even more quickly than German ones. We’re not entirely sure why Volvo’s resale value is lower than even Infiniti’s, but nevertheless, expect to lose 66.4% of what you originally paid if you sell in five years.


2019 Maserati Ghibli
2019 Maserati Ghibli | Maserati

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As far as brand reputations go, Maserati might have the widest gap between the driving experience and the ownership experience. They’re powerful, agile, and sound incredible, yet they’re also unexpectedly comfortable. But that relationship with Ferrari comes at a cost, and let’s just say long-term maintenance isn’t exactly known for being cheap. Add in some aggressively priced leases, and that spells bad news for resale value. On average, a new Maserati is predicted to lose 69.0% of its original value in five years.