Sedans & Coupes

The World’s Most Expensive Sedan Is a $1,000,000 Aston Martin

Compared to something like truly expensive like the Bugatti Chiron, Aston Martin’s cars may seem like relative bargains. However, while models like the V8 Vantage are more reliable and affordable than many believe, the British automaker has also released some rather pricey wheels. Including a rare sedan that costs the same as 2 Rolls-Royce Cullinans: the Aston Martin Lagonda Taraf.

What you find in a $1,000,000 Aston Martin Lagonda Taraf

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The Lagonda name didn’t start with Aston Martin, Hagerty explains. It was originally the name of a separate automaker, which Aston Martin’s owner David Brown purchased in 1947.

The red-leather interior of an S2 Aston Martin Lagonda, showing the digital dashboard
S2 Aston Martin Lagonda interior | Matthew Skwarczek

Aston Martin has used it twice before: first on the original 60s Rapide, and later on the ‘S2’ 1977-1989 Aston Martin Lagonda. The latter is notorious for its sharply-creased styling and its world-first digital dashboard.

A gold 2015 Aston Martin Lagonda Taraf in front of some glass windows
2015 Aston Martin Lagonda Taraf | Aston Martin

The Aston Martin Lagonda Taraf (Arabic for ‘most luxurious’) is just a bit more advanced. It rides on a stretched version of the Rapide’s aluminum-heavy chassis, Motor Trend reports. It also uses the same 5.9-liter V12 found in the Rapide and DB9, albeit tuned to 540 hp and 465 lb-ft. That power goes to the rear wheels via an 8-speed automatic.

The tan-leather interior of a 2018 Aston Martin Lagonda Taraf seen through its open doors
2018 Aston Martin Lagonda Taraf interior | O’Gara Coach

But the Aston Martin Lagonda Taraf is more than just an extended Rapide, Car and Driver reports. Firstly, each stylish body panel is made of carbon fiber. The sedan is also completely hand-built, with a fully hand-stitched interior, DuPont Registry reports. Plus, that interior was fully customizable, Bonhams reports, with trim ranging from quilted leather to wood to carbon fiber. And everything that looks metallic is made of metal, specifically aluminum, even the magnetized grab handles.

The Aston Martin Lagonda Taraf’s other features are also impressive. The B-pillar’s external part is made of glass to not spoil the side profile with plastic or rubber trim. It has a Bang & Olufsen 1000W audio system with rising speakers and push-button gear selection. Its doors are ‘swan-hinged’ with built-in hydraulics. That helps them open slightly upward to clear curbs and prevents them from closing when the car’s parked on inclines. Plus, there’s a drinks cooler between the rear seats.

What’s the Aston Martin Lagonda Taraf like to drive?

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Not every single part of the Aston Martin Lagonda Taraf is model-specific. Like the ‘lesser’ Rapide, it also comes with GPS, heated front and rear seats, and rear-mounted climate controls. The GPS, though, is based on Garmin’s system, and some of the switchgear has Ford roots. However, that’s not unusual in mid-2010s Aston Martins.

For a high-end luxury car, the Lagonda Taraf doesn’t have a very large trunk, YouTuber Doug Demuro reports. And the cooler’s fan intrudes somewhat on the space available.

The Aston Martin Lagonda Taraf also doesn’t drive quite like a Rolls-Royce Phantom or high-end Bentley. The ride is firmer, the steering is sharper, and there’s more road, wind, and engine noise, Autocar reports. And both of those cars arguably offer more luxury features. But on the upside, it means the Lagonda Taraf handles “like a sports car disguised as a limousine,” Car and Driver reports. And its 4.4-second 0-60 time is decently quick.

Aston Martin DBX SUV | Aston Martin
Aston Martin DBX SUV | Aston Martin

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As with Aston Martin’s other cars, even the new DBX, technology is secondary to beautiful styling and fun handling. That’s not inherently a bad thing. Indeed, the people who bought Tarafs were likely seeking something different and more exclusive than the typical luxury car. Still, receiving that didn’t come cheap.

Getting one today

Gray 2003 Rolls-Royce Phantom VII side view, in front of a rocky cliff
2003 Rolls-Royce Phantom VII side | Rolls-Royce

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The Aston Martin Lagonda Taraf is the world’s most expensive production sedan. It retailed for $1,000,000 upon its 2015 release. The Rolls-Royce Phantom, in contrast, even with options, tops out at around $600,000.

The Taraf is also rarer than the Phantom. Aston Martin only made 120 Lagonda Tarafs, Motor1 reports, and initially only sold them in the Middle East. And even after the automaker expanded sales, it never came to the US.

However, as of this writing, there’s one for sale in the US. Specifically, the one Doug Demuro drove in his recent video. It was imported under the “Show and Display” regulation, The Drive reports, which lets buyers bring in select vehicles to show off at car shows. It does mean this Aston Martin Lagonda Taraf can’t drive more than 2500 miles annually. And the listed price is, not surprisingly, in the ‘if you have to ask’ range.

Still, it’s not often you get to own a sedan that’s more exclusive than a Rolls-Royce.

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