With a wide variety to choose from, picking which color your new vehicle will come in can be a difficult task. We have a suggestion that might make the decision easier for you. When picking a color palette for your next car, you should go for silver. This is the reason why;
The value of color
What a lot of people might not realize is that color affects your vehicle’s residual value. This becomes important when you intend to sell or trade-in your car. Factoring in the revolving nature of color popularity, the current popular color could make your car more desirable to a potential buyer five or ten years from now.
This rule works both ways. Less popular colors not only make your car less desirable but depreciate your car’s value as well. While it’s hard to pinpoint the exact depreciation amount, the number can vary from a few hundred dollars to thousands depending on the car and the color.
Simply put; neutral colors like silver and gray are the best to go for. Chromatic colors, such as orange or bright yellow vehicles, will have you at a disadvantage when trying to let go of them.
The power of color
The cars on high demand affect the colors manufacturers create. Based on a color popularity study done annually by DuPont Automotive, a company that is a major supplier of paint to the automotive industry, silver is the most preferred color in almost every car segment.
DuPont Automotive’s color-marketing manager, Robert Daily has a theory that seeks to explain why silver is this favored among consumers. According to Daily, our preference for silver and gray reflects the fascination we have with technology. Secondly, he says that the two colors accentuate the ‘new-edge’ angular design found in current luxury sport vehicles.
Robert Daily’s belief isn’t the only one that tries to explain silver’s current positioning. Some believe that the color is tied to great mental powers and feelings of superiority. Others prefer the color because it hides dirt better.
Whatever the reason, the colors we prefer carry a lot of power. Yankelovich Partners conducted a study and discovered that 39% of consumers would change brands if they were unable to get their desired car color.
Today’s popular colors
In the United States, the overall popular color choice for all car categories is silver with 23%, followed closely by white with 15%. Rounding off the top three overall popular color choices is black with 12%. The only car category where silver does not top the list is in SUVs, Trucks, and Minivans.
For this category, white comes in first with 19.3% and silver second with 18%. Black rounds off the top three once more with 12.4%. Medium-dark blue and medium-dark gray round off the top five with 11.4% and 7.5% respectively, with gold coming in tenth with 1.8%.
For all other vehicle categories, silver tops the list of the most popular color choice. Silver makes up 32.1% when it comes to luxury cars, with black coming in fifth with 8.5%. White metallic and white are second and third, respectively.
For sedans, hatchbacks, and wagons, silver accounted for 28.1%. Light brown comes in behind white to claim the third spot with 11.6%. When it comes to coupes and convertibles, silver; along with black and medium dark blue, made the top three for popular color choices.
With silver being the current outright popular car color choice, deciding your next car’s color should no longer be complicated.