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Every year, Kelley Blue Book releases its Brand Image Awards, honoring car companies who go above and beyond in specific categories. In 2020, GMC has taken the title of “Most Refined” brand. This is its fifth win in the same category. What helped a brand with models like the GMC Sierra get an award you would more likely expect from a top luxury company?

GMC is KBB’s most refined brand

The “Most Refined Brand” title was bestowed on GMC previously, in the years 2014, 2015, 2016, and 2017. In 2020, they’ve grabbed the award again in 2020, thanks mostly to its upscale Denali trim level. KBB also has a “Most Refined Luxury Brand”, and that honor went to Tesla. When it comes to vehicles at an average price point, Kelley Blue Book thinks GMC stands out above the rest. 

The Most Refined category is part of KBB’s Brand Image Awards which give recognition to car manufacturers that have attributes that make customers excited about their products. Other categories include Best Overall, Most Trusted, Best Value, Best Performance, and Best Styling. 

The GMC Denali trim

When you bump a vehicle like the GMC Sierra up to the company’s most luxurious trim, you get a lot of extras. Denali signifies finely crafted amenities that set a higher standard than your typical GMC vehicle.

Drivers experience advanced technology, driver-assist features, and first-class interior appointments. GMC puts the emphasis on quality, comfort, and meticulous attention to detail. 

Premium materials and features include leather upholstery with heated driver and front-passenger seats. Drivers will find exceptional cabin quietness, Denali seat trims and stitching, and aluminum trim throughout the cabin. The “Denali” name is stamped into the leather upholstery and also into exterior trim. 

Naturally, GMC Denali trucks and SUVs give the most up-to-date technologies. The infotainment system has available WiFi that lets you connect up to seven devices, and there is a suite of driver-assist and safety technologies that keep you informed of every aspect of your drive. 

The special features of a GMC Denali vehicle like the 2020 GMC Sierra Denali don’t stop inside the cabin. Exterior features include signature Denali styling like iconic headlamps, gorgeous aluminum wheels, and unique chrome accents. The signature Denali chrome grilles immediately set it apart from the rest of the truck crowd. 

The 2020 GMC Sierra Denali

Inside the cabin of the 2020 GMC Sierra Denali, you’re surrounded in luxury finishes. It offers a refined driving experience with luxurious materials like brushed aluminum and ash wood trim, as well as technologies that put the driver first. The 10-way, power-adjustable front seats have premium Forge leather upholstery with perforated inserts and are heated and ventilated. 

The 2020 GMC Sierra Denali has large proportions that have earned it best-in-class front headroom and legroom in the crew cab. Rear seat passengers are just as comfortable, with large doors to make getting in and out easy, and plenty of rear-seat legroom. There’s also absolutely ingenious storage in back, with two compartments hidden inside the rear seatbacks. There is also storage under the back seat. 

The Sierra Denali has unmatched technology, including several segment-first features. A first-in-class colored head-up display that gives you key information on the windshield, and a rear camera mirror that puts the rear camera feed directly in the mirror. GMC Sierra Denali also has a surround vision system with 15 different camera views all around the vehicle. 

If you’re looking for a professional truck with a premium finish, Kelley Blue Book recommends you choose GMC. The most refined brand offers the 2020 GMC Sierra 1500 at a level of luxury not often found in trucks. 


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