Porsche is mainly known for its incredibly fast and stylish sports cars, but that may be changing. While Porsche sports cars are still bringing in plenty of cash to the automaker, some of Porsche’s new ventures such as the 2020 Taycan are proving to be a more lucrative market than the 911.
It still came as quite a surprise when the 2017 Macan outsold the 911. Sports cars have long been seen as a status symbol, but it appears that SUVs may be changing up that long-held standard.
2017 Porsche Macan
Many assume that Porsche’s first SUV was the 2002 Cayenne, but according to Road Show, that’s not quite true. Porsche’s first SUV was the Jagdwagen, which could pass as a Jeep Wrangler if you squint just right. If you haven’t heard of it, that’s not surprising. The Jagdwagen was developed for the German military in the ’50s, but the military decided to go with a DKW Munga.
That makes the Macan Porsche’s third SUV, so the automaker has had plenty of time to experiment and get things adjusted before rolling out the Macan. Kelley Blue Book had glowing praise for the 2017 when it said, “As the least expensive Porsche, the Macan is also one sweet ticket into the prestigious brand.”
Newsroom reports that in 2017 “The Macan is the best-selling Porsche and maintains the high figures from the prior year with more than 97,000 vehicles delivered (+2 per cent).”
2017 Porsche 911
Looking at the reports and the numbers, it may be easy to question how the 2017 911 somehow came up short, but that doesn’t seem to be the case. According to Motor Trend, “The Porsche 911 has undergone a major update for the 2017 model year with an all-new turbocharged engine, standard active dampers, new styling with improved aerodynamics, new safety features, optional rear-axle steering, and a new entertainment system.”
Kelley Blue Book also had nothing but praise for the 911 when it stated, “The 2017 Porsche 911 is a near-perfect sports car. Whether you’re choosing the basic Carrera or the ungodly powerful 911 Turbo S, you’re treated to power, styling, and a chassis that telegraphs every curve and pavement ripple to your hands. It’s one of the world’s most rewarding driver’s cars.”
The 911 also maintained many features that are beloved by all die-hard Porsche fans like speed, class, and those classic lines that turn heads.
U.S. News reports that many consumers may have turned away from buying the 911 due to “astronomical ownership costs” which would turn away many potential buyers. Since the Macon is much cheaper, this may have helped push its sales above that of the 911.
Overall, however, it’s obvious that there is more going on than the 2017 911 being a lackluster car.
Overall SUV sales compared to car sales
In 2017, General Motors, Honda, Fiat Chrysler, Toyota, and Ford all reported that their car sales were going down while SUV prices were on the rise.
USA Today reports that this change in trend may be due to the fact that SUVs are now more fuel-efficient than several years ago. High fuel prices kept many consumers from buying SUVs, but thanks to electric vehicles and hybrids, that tide is turning. It remains to be seen if the tides turn once again and cars sell more than SUVs, but for those who prefer SUVs over cars, it may convince automakers to produce more SUVs.