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After the announcement of the Kia Telluride, the three-row SUV was everywhere. Even though the automotive market is going through supply chain issues, the Telluride is still so popular that dealerships mark the SUV up more than 19%. Has the 2022 Ford Maverick pickup truck come to dethrone the Telluride as the most popular car on the market?

How much will the Ford Maverick truck cost?

The 2022 Ford Maverick Is Coming for the Kia Telluride
Will the 2022 Ford Maverick steal the Kia Telluride’s thunder? | Ford

The Ford Maverick and Kia Telluride are not in the same category of vehicles. The Maverick is a smaller pickup truck that is starting at $19,995. It was just released for orders starting in June, but Ford estimates that the first shipments will begin in the fall of 2021.

MotorTrend says that the Maverick has a max payload of 1,500 pounds. The Maverick can tow 2,000 pounds across the board. The all-wheel-drive option increases the towing capacity to 4,000 pounds – with the optional towing package

The truck will basically have the best of both worlds. It is still compact enough to fit into smaller spaces and has the capabilities of a pickup truck. The affordable starting price also makes it more accessible for potential buyers. As far as the weight goes, Ford says the Maverick weighs 3,563 pounds and has room for five.

Is the Kia Telluride worth the money?

The 2021 Kia Telluride is one of the most sought-after vehicles on the market right now. Due to the demand, many dealerships have hiked the price up. The base-level Telluride starts at $32,190, which would get you a lot further with the Ford. Not to mention you are not likely going to find a Telluride at that price right now.

One Kia from Rimrock Auto Group out in Montana was listed on the website for a final price of $78,995. The retail price is listed at $53,505. That’s a markup of over $25,490 without any of the tax or other fees included. Consumer Reports says the Telluride is around 19% over MSRP.

The curb weight for the Telluride is 4,317 pounds for the front-wheel-drive option. The all-wheel-drive vehicle weighs 4,482 pounds. The SUV has a towing capacity of 5,000 pounds and has room for seven.

It isn’t so much that the SUV and truck are similar but seem to be eliciting similar reactions from the market. The Telluride combined the luxury of more high-end SUVs at a Kia price point. The Ford Maverick seems to be doing the same. Oftentimes, pickup truck prices can be above MSRP and get very pricey when you start adding options. Right now, the top Maverick Lariat trim starts at $25,490.

The body of a truck and the heart of an SUV


2022 Ford Maverick vs. Hyundai Santa Cruz: Spec Battle

To compare the two, the Telluride wheelbase is 114.2 inches, and the Maverick wheelbase is 121.1 inches. The Kia is 197 inches long compared to Maverick’s 199.7 inches long. For the width, the Kia is a little more than five inches wides. Overall, these vehicles are pretty similar in size.

Since the Kia has been around a bit longer, it is getting a facelift for 2022. While the Maverick is new, buyers expect a lot from the truck. It seems it has captured the attention of many potential buyers who want an SUV with a truck bed. Well, that seems to be the 2022 Ford Maverick.

Unfortunately, the popularity of the Ford Maverick will probably follow the markup path the Kia Telluride is on as well. If you want a Maverick at a reasonable price, it is a good idea to place a reservation. The Maverick isn’t going to get less popular anytime soon.