Here it is. This is the new visage that the country’s second-best-selling vehicle will be wearing for the 2016 model year. The Chevrolet Silverado, GM’s major stalwart against the Ford F-Series, received a comprehensive redesign for the 2014 model year, and it has gone under the knife once more to stay competitive and fix a few wrongs.

Notably, it almost appears as if the truck has taken cues from its smaller corporate cousin, the GMC Canyon (at least with its LED strategy). A new piece of trim splits the grille through the middle, and we especially like that it’s body-colored — though we have yet to see the remaining trim variations, the current model goes long on the polished silver finish for the high-end units which gives it a sort of Pep-Boys chrome-wash feeling.

“The [Silverado] will feature a more muscular appearance and offer new customer-focused technologies,” said Sandor Piszar, marketing director for Chevy Trucks, in Chevy’s press blast. “New front end designs with bold horizontal elements, sculpted hoods and dramatic lighting reflect the strength and refinement that have helped make Silverado the fastest growing full-size pickup brand this year.”

Under the surface, the Silverado will make more use of GM’s eight-speed automatic transmission, as well as an improved Chevy MyLink with support for Android Auto and Apple CarPlay. Additional safety technologies will be included as well, though GM was mum on what that entailed.

As you can see from the 2015 model above, the Silverado has been toned down considerably, and made more similar to the GMC Sierra in terms of it’s front-end layout, and the overall proportions of its facade. To that end, something about the truck now looks definitively front-heavy. Admittedly, we haven’t gotten a look at the rear of the truck just yet, but Chevy’s going to have to put some stock into matching the front’s bravado around back.

Overall, we’re big fans of the refresh. Chevrolet exercised restraint when heading to the drafting board, and the results are tasteful, upscale-feeling, and generally more aesthetically pleasing without sacrificing the masculine and brute-force image that the Silverado has been able to cultivate.

Pricing for the new model hasn’t been discussed, and GM noted that more details will be made available closer to the truck’s launch later this year. In the meantime, it’s a stronger foot forward in the fight with Ford, which since the last Silverado’s launch has released its aluminum-bodied F-150 to great acclaim. While GM nervously takes pot-shots at Ford’s use of the lighter metal, the redesigned Silverado will likely say more than TV spots ever will.