The 10 Vehicles New Car Shoppers Consider, According to Kelley Blue Book

Buying a new car can be a hassle for many folks, and sometimes, it might be easier to look at what other people are shopping for. Furthermore, when it comes to new car sales, most people tend to have preferences for buying some trendy cars, according to Kelley Blue Book. Here’s a look at the 10 cars that new car shoppers tend to consider.

Toyota, Ford, and Chevy dominate the Kelley Blue Book list

A Toyota dealership sign in Staffordshire, England
A Toyota dealership sign | Nathan Stirk/Getty Images

Brand loyalty is an important thing for automakers, as that usually means repeat customers. As a result, it’s no surprise that the three brands that new car customers tend to consider all have some loyal fans. In fact, according to Kelley Blue Book, in the second quarter of 2021, Toyota, Ford, and Chevy were the three brands that customers were most likely to consider when shopping for a new car.

Toyota is in first place, as 33% of drivers had a Toyota in mind. As such, three Toyota models made Kelley Blue Book’s list, and they were the RAV4 at fourth place, the Tacoma, which was tied for seventh place, and the Camry, which was tied for ninth place.

The Ford brand was in second place, and it got quite close to Toyota, as 31% of folks considered buying a Ford. Three Ford models made the list. The first was the F-150, which came in first place. The F-250/350 Super Duty came in at sixth place, and the Ford Explorer was tied for ninth place. 

Lastly, Chevy came in at third place, with 27% of folks considering one. Interestingly, Chevy only had one model on Kelley Blue Book’s list. The Chevy that made the list was the Chevy Silverado, but it came in second place overall. 

Honda and Subaru make up the rest

The rest of the list was split between Honda and Subaru. However, since Kelley Blue Book included ties in its list, there are actually 11 cars on the list. The Honda CR-V came in third place, and the Honda Accord was tied for seventh place. Meanwhile, the Subaru Outback was in fifth place, and the Subaru Forester was tied for ninth place. 

These rankings are subject to change, however. As Kelley Blue Book wrote, one of the biggest factors affecting car considerations recently has been the chip shortage. A lot of cars, including the Toyota RAV4, were affected by the chip shortage. As a result, customers were wary of buying some of those affected models. 

For example, Kelley Blue Book reported that although the Subaru Outback and Forester were two of the most considered cars for shoppers, they were both affected by the chip shortage. That’s why it’s no surprise that only 13% of customers considered buying a Subaru in the second quarter of 2021, a 3% drop from the previous quarter.

SUVs dominate overall, according to Kelley Blue Book


The Toyota RAV4 Stole the Ford F-150’s Spot as the Best-Selling Vehicle

While two pickup trucks ended up in first and second place, Kelley Blue Book’s list was otherwise dominated by SUVs. Five SUVs are on the list, which makes it the largest segment in the list. This demand for SUVs goes beyond the most popular models, too. 

For example, Kelley Blue Book reported that 64% of new car shoppers considered buying an SUV. In comparison, 33% of new car shoppers considered buying a sedan. Surprisingly, only 31% of new car shoppers thought about buying a new truck. Lastly, only 5% of new car shoppers were thinking about buying a minivan. 

These findings are, of course, more than just studies. In practice, SUVs are selling very well. Furthermore, many of the cars that made Kelley Blue Book’s list are also best-sellers, such as the F-150 or the Camry.