Tesla and Samsung’s $400M Cybertruck Camera Deal

Tesla is currently the most popular electric vehicle brand in the automotive industry. Its lineup has shocked and amazed consumers for the past few years. It appears that Tesla’s lineup is only getting better and more accessible to the average consumer. The company is even introducing a $25,000 hatchback soon. The automaker is constantly improving and upgrading its lineup. Its new $400+ million deal with Samsung proves that the company is always looking to make its vehicles more convenient for drivers, starting with the Cybertruck.

Tesla’s kitchen-sink approach

The Tesla logo is pictured at its headquarters on July 3, 2021 in Beijing, China.
Tesla headquarters in Beijing, China | VCG via Getty Images

What can’t a Tesla do? The folks at the American electric vehicle and clean energy company work extremely hard to make sure every Tesla is chock full of gizmos and gadgets. Every Tesla is like a swiss army knife. Its lineup was designed to provide consumers with clean energy alternatives and amazing performance, but Teslas are so much more than just vehicles.

Tesla provides an experience just as much as it provides a product. The brand is immersive, and the more Tesla products you own, the easier Tesla EV ownership becomes. From Wall Connectors to Solar Roofs and Powerwalls for your home, it’s easy to get immersed in the company’s products. CEO Elon Musk and the engineers at Tesla also ensure that driving a Tesla is a unique, one-of-a-kind experience. They are able to do so by providing exclusive features that other automakers cannot compete with.

The Tesla experience

An employee drives a Tesla Motors Inc. Model S electric automobile.
An employee drives a Tesla Motors Inc. Model S electric automobile | Jasper Juinen/Bloomberg via Getty Images

The Tesla experience can best be described as refreshing because there isn’t quite anything like Tesla’s wide array of original features. The American automaker was the first company to heavily lean into autonomous vehicle creation. Its Full Self Driving feature uses front-end sensing technology to drive and brake accordingly. The company’s autonomous vehicles are some of the most advanced on the market and are consistently improving.

There are plenty of other features that are exclusive to Tesla vehicles as well. Tesla vehicles include features like Dog Mode, a way to keep dogs comfortable as they wait for their owners. They also feature Romance Mode, a mode that adjusts the temperature, music, and onscreen display to set the mood. Some Teslas even include Bioweapon Defense Mode, a feature that filters air through a HEPA (high efficiency particulate air) filter. Every Tesla model is innovative for its vehicle class, but none more so than the Cybertruck.

The Tesla Cybertruck is about to get a big uprgade

People take pictures of the newly unveiled all-electric battery-powered Tesla's Cybertruck at Tesla Design Center in Hawthorne, California on November 21, 2019.
The Tesla Cybertruck at Tesla Design Center in Hawthorne, California | FREDERIC J. BROWN/AFP via Getty Images

If Tesla is the automaker of the future, then the Tesla Cybertruck should be its flagship model. The Cybertruck’s body style is unlike any truck in existence. It frankly looks more like a spaceship than a truck. The Cybertruck doesn’t just look otherwordly, its features are also out of this world as well. Its smooth monochrome exoskeleton is made of cold-rolled stainless steel, making it one of the most durable trucks on the market.

The Tesla Cybertruck features a built-in loading ramp. Its adaptive air suspension and 16-inch max ground clearance are perfect for offroading. Its digital camera-based rearview mirror makes up for the truck’s lack of visibility because of its interesting shape. Now, according to InsideEVs, Tesla is paying Samsung $436 million for cameras for its Cybertruck. But what does this mean for Tesla’s pickup?

The news could mean that the Cybertruck’s visibility issues turned out to be a bigger problem than the automaker anticipated when designing the vehicle. It also means Cybertrucks will be outfitted with more cameras that are likely to be a better quality than the original cameras. These cameras could offer visibility from all the angles a driver wants. Cameras are also necessary to Tesla’s Full Self Driving feature. The deal with Samsung means Tesla Cybertrucks are about to get a huge upgrade that will make them both more practical and enjoyable.

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