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Tesla Investor Day is finally here. Tesla Investor Day is an annual event where Tesla staff and CEO Elon Musk attempt to excite the world about the brand’s plans for the future and upcoming vehicles. Say what you want about Musk, but he’s quite the showman (for better or worse). Tesla has been so successful in recent years because of how the company breaks new ground and challenges boundaries in the industry. There’s no telling what Elon has up his sleeves for Tesla Investor Day, but there’s one upcoming project that Tesla Model Y fans should be excited about.

What is Project Juniper?

Project Juniper is a plan to redesign the Tesla Model Y small SUV. The Model Y is incredibly popular internationally. It has succeeded in Europe, China, and the United States.

A redesign isn’t a huge deal for most automakers, but Tesla’s few nameplates haven’t changed much in recent years. A redesign for the Model Y could help the small electric SUV crush the rising competition as rivals pop up from automakers like Ford, Hyundai, Volkswagen, and more.

A Tesla Model Y redesign could also mean an upcoming redesign for popular nameplates like the Tesla Model 3. Project Juniper appears to be the next phase in Tesla’s plan to dominate and take market share from competitors.

Since small SUVs are the most popular vehicles in America, the Tesla Model Y is an important nameplate for Tesla. As EVs become more ubiquitous, small electric SUVs will become more popular. In the future, small electric SUVs could become the dominant vehicles in America. The Tesla Model Y is leading the charge for the brand, so a lot is riding on the success of Project Juniper.

What do drivers want from a new Tesla Model Y?

The 2023 Tesla Model Y | Tesla

The 2023 Tesla Model Y starts at $54,990. It makes a massive 384 horsepower and 376 lb-ft of torque. The Model Y has about 330 miles of driving range.

The electric SUV’s performance specs are impressive; it’s its pricing that consumers are hesitant about. The Model Y’s complex battery electric powertrain and materials require a certain price for the brand to maintain decent profit margins. So, the odds of a significantly cheaper Model Y are slim. Instead, the company may add more value in affordable ways to make the electric SUV a more attractive offer for the average consumer.

Drivers want a Tesla Model Y that’s reliable. The Model Y has its fair share of issues. The small electric SUV hasn’t proven itself to be consistently reliable yet.

Should you get a Tesla Model Y?

Rear View of a White 2023 Tesla Model Y small electric SUV with a sunset in the background.
2023 Tesla Model Y | Tesla

The Model Y appeals to drivers who want an EV with excellent performance and tech. The small electric SUV is too expensive for many drivers, so some EV fans will opt for models like the Hyundai Ioniq 5 instead. The Model Y is easily one of the best electric SUVs on the market, but it could be better after Project Juniper. So, an update or a redesign may be worth the wait.


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