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The 2023 Toyota Prius Prime is much better than the 2022 Prius Prime

Stop Saying Hybrid, and Start Saying Electrically-Boosted

It’s time we looked at the hybrid motor differently. Since 1997 when Toyota launched the Prius we’ve looked at hybrid cars and their dorky electric motors wrong. We’re pretty sure the words “That’s a cool Prius” have never been spoken aloud. But now that Ferrari, Lamborghini and others have realized the benefits of electrification, that …