The logo of the Mini brand, a German automaker
The Mini brand logo | CHRISTOF STACHE/AFP via Getty Images

Mini is a British automotive division of BMW. The Mini brand sells upscale small cars, dating back to and taking inspiration from the original Mini from the 1950s.

Mini started as a subcompact microcar model in 1959 under the British Motor Corporation (BMC) and was later expanded into a full marque/brand in 1969. When BMW acquired the Rover Group (Mini’s owner at the time) in 1994, the company phased out the original Mini lineup by 2000, replacing the models with a new and modern era for the Mini brand under BMW ownership.

With the company based in the United Kingdom, current Mini models are built and assembled at various plants across Europe. Beyond its traditional lineup, Mini is also involved in motorsports and rally races, and has pledged to electrify its entire lineup by 2030.

Featured Vehicle: Cooper

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All Mini Vehicles:

Cars:

Hardtop (2-Door and 4-Door): The modern Mini Cooper as a supermini/sport compact/hot hatch model

Convertible: A convertible version of the modern Mini Cooper

Clubman: A larger and classier Mini Cooper, with a subcompact executive car/station wagon build

SUVs and Minivans:

Countryman: A subcompact luxury SUV model and the first SUV under the Mini marque


Recently Discontinued Vehicles

Cooper (Series): The original run of Mini models that started in 1959 under the British Motor Corporation (BMC)

Coupe and Roadster: Coupe and roadster sports car version of the modern Mini Cooper

Paceman: A subcompact SUV that was slighter smaller, less luxurious, and more affordable than the Countryman


Consumer Research:


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