2019 Ram 1500 in Europe
Tips, Tricks & Trends

Why You Don’t Owe Any Truck Brand Loyalty

The stereotype of many pickup truck buyers is extreme loyalty to their truck of choice. Chevy Silverado people wouldn’t think of owning a Ford F-150, that kind of thing. The crowds of Calvin stickers on rear windows certainly doesn’t help dissuade the concept. Neither do the sales figures of a truck like the Honda Ridgeline, …