The Lancia automaker logo seen at the 2013 Geneva Motor Show held in Switzerland
The Lancia logo | Harold Cunningham/Getty Images

Lancia is an Italian automotive manufacturer and division of Stellantis (formerly Fiat Chrysler Automobiles (FCA)). Lancia is best known for its history in rally races and competitions. In fact, despite not taking part in the World Rally Championship since 1992, the Lancia brand holds more wins than any other automotive manufacturer marque.

Lancia & C. Fabbrica Automobili was founded in 1906 in Turin, Italy, by a pair of Fiat racecar drivers. In just a year later, the brand’s first model, the Lancia Tipo 51 (also known as the 12 HP and Alfa) was produced in 1907. The company’s first truck model was later made in 1915.

Due to a loss of money and nearing bankruptcy, Lancia was taken over by Fiat in 1969. However, Fiat did not absorb all intellectual property from the company and let Lancia continue to create its own unique models and nameplates. This resurgence also led to Lancia’s fame in the 1970s and 1980s with its many wins in the World Rally Championships. Currently, Lancia only has one car in production (the Lancia Ypsilon) but has plans for three new electric cars (EVs) in the near future.

Featured Vehicle: Ypsilon

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All Lancia Vehicles:

Cars:

Ypsilon: A supermini car and currently Lancia’s only model


Recently Discontinued Vehicles

Aurelia: A post-war model and one of the first to feature a V6 engine

Beta: An entry-level luxury car available in several variants

Delta: A small family car model with a hatchback build, often used for rally and racing competitions

Fulvia: A family car with a history of motorsports use (like the Delta)

Stratos: A sports car with a history of racing championships


Consumer Research:


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