White Kawasaki name written on a black background.
Kawasaki Logo | Getty Images

Kawasaki began in 1966 with its first headquarters in an old meat warehouse in Chicago. They fought to get distribution for their bikes in the United States, a two-stroke bike sold under the name Omega. This model did not do well, so Kawasaki responded with the Samurai and Avenger with a rotary valve twin. In 1968 the company released the Mach III 500cc two-stroke triple, which put the company on the map as performance motorcycles. By 1973 with the release of the four-cylinder 900cc Z1, the manufacturer became a powerful source within the motorcycle world.

Today, the company remains a successful producer of quality sports bikes, touring bikes, ATVs, jet skis, and side-by-sides. It has spread its wings and conquered many different avenues to optimize its production. These products are great options for those that enjoy speed, performance, and quality both on- and off-road. The company gives a little something for everyone at any age, with off-road vehicles for young children and more for adults.

Featured Vehicle: Ninja

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All Kawasaki Products:

Street/Track Motorcycle:

Ninja: This model has excellent ergonomics, performance, and power.

Street Motorcycle:

Z: It is a smaller bike but nimble and fun to drive.

Versys: The bike is great for any size adventure with nimble-handling on a lightweight frame.

W: Perfectly combines performance and power to make a great riding experience.

Concours: A model with great sport touring capabilities and technology for an excellent ride.

Vulcan: This model is an excellent option for those that like a sporty feel and edgy style.

Off-Road | Dual-Sport | Supermoto Motorcycle:

KLR: This motorcycle is a great on- and off-road bike ready for adventure.

KLX: This model is small but has significant performance as an ideal dirt bike.

Motocross Motorcycle:

KX: It comes in various options, such as a youth size, full-size, and full-size cross country.


KFX: It is a great ATV for kids with an option for very young and slightly older children.

Brute Force: This model is an ultimate outdoor vehicle ready for rough terrain.


Mule: This model is an agile and stout two-passenger vehicle that can handle various tasks.

Teryx: It is a sports side-by-side ready for the world’s most challenging trails.


Jet Ski: The manufacturer offers a variety of models, including a stand-up, 3-passenger, and a 3-passenger supercharged.

Consumer Research:

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