The logo and letter badging for the Japanese automaker Isuzu
The Isuzu logo | ROBERTO SCHMIDT/AFP via Getty Images

Isuzu Motors is a Japanese commercial vehicle and diesel engine automotive manufacturing brand. In addition to its commercial lineup of bus, truck, and van models, the Isuzu brand also produced and sold passengers vehicles until 2002. Later, Isuzu completely withdrew from the United States market in 2009 due to a lack of vehicle sales.

Isuzu began in 1916 as a cooperative deal between a shipbuilding company and an industrial gas and electric company to build automobiles. The first vehicles out of this deal were branded as Wolseley models, a British brand and automaker. It wasn’t until 1934 that the motor division of the shipbuilding company changed its name from the Ishikawajima Motor Co. to Isuzu, named after the Isuzu River.

During its history, Isuzu Motors has primarily built large cargo and mass transit vehicles to modernize transportation in Japan and abroad. Additionally, the company produced military vehicles and parts during wartime efforts. Although it still builds a small handful of local passenger vehicles, the company is mainly known and successful for its large commercial vehicles export business.

Featured Vehicle: D-Max

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All Isuzu Vehicles:

SUVs and Minivans:

MU-X: A midsize SUV based on the D-Max pickup truck

Trucks:

D-Max: A compact pickup truck that used to share its platform with the Chevy Colorado

Commercial Vehicles:

Elf/N-Series: A medium-duty truck used for cargo transport and often converted into passenger buses

Forward/F-Series: A medium-duty and durable cab-over truck

Giga/C/E Series: A heavy-duty truck, also sold as the Chevrolet C/E Series

Reach: A walkthrough van/medium-duty truck often used as a delivery cargo vehicle by FedEx and UPS

Traga: A small cab-over light-duty pickup truck

Buses:

Erga and Erga Mio: Heavy- or medium-duty single-decker buses

Gala and Gala Mio: Heavy-duty or mini-coach buses

Journey: A single-decker minibus

Super Cruiser: A heavy-duty single-decker coach bus

Turquoise: A single-decker city minibus


Notable Discontinued Vehicles

Amigo/MU: A midsize SUV, rebadged under four brands for exports

Panther: A multipurpose (MPV) and/or pickup truck, rebadged as the Chevrolet Tavera

Rodeo: A compact pickup truck (Faster) or midsize SUV (Amigo/MU)

Trooper: A midsize SUV, rebadged under nine automotive brands for exports

VehiCROSS: A mini/compact SUV based on the Trooper SUV


Consumer Research:


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