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An image of a 2021 Ford Bronco parked outdoors.
Trucks & SUVs

100 Ford Dealers Are Trying To Make Bronco A Separate Brand

What we have here are 100 Ford dealers that have banded together to form separate, dedicated Bronco showrooms. This was not a top-down request from the Mothership but a dealer-driven idea. And it is what looks like an attempt to make Bronco a completely separate brand.  Right now Ford has two brands; Ford and Lincoln. …
2021 Ford Bronco in the desert at sunset
Trucks & SUVs

2021 Ford Bronco Preorders Prove Buyers Want to Revive a Dying Feature

The 2021 Ford Bronco is proving many things that the car market has been circling for years. If you build tough, boxy 4x4s for a reasonable price, people will want it. If you give off-roaders a million accessories, we will get stoked. Most recently, the Bronco preorders prove that if you give people a rad …
Five Ford Bronco Concepts showed up to the Easter Jeep Safari this week
Trucks & SUVs

A Convoy of Ford Bronco Concepts Crashed the Easter Jeep Safari

As many may know, the annual Easter Jeep Safari just happened out in Moab, UT. This is an annual event in which Jeep shows off the coolest versions of upcoming models that we will never get to drive. It is a lot of fun and shows that Jeep still has some exciting ideas. However, this …
A 2021 Ford Bronco Sport Outer Banks in Carbonized Gray drives through a desert
Trucks & SUVs

The 2021 Ford Bronco Hack for Jumping Line on Brutal Back Order Wait

Airbnb stock went public this year and went gangbusters. VRBO and other home-sharing sites have started to crop up on a booming market as well. These things are working because the concept of renting out expensive things that have certain limitations, like a home or apartment, is a brilliant idea. Of course, cars and trucks …
press photo of a Ford Bronco four-door
Trucks & SUVs

Here’s How Ford Will Allocate the 2021 Bronco: Is It A Fair Plan?

Ford just reached out to its dealers to explain how it will allocate the 2021 Bronco. It started assembling pre-production Broncos this week. As it inches closer to deliveries in the spring of 2021 it obviously has a winner on its hands. Bronco in all of its variations is one of the most anticipated vehicles …
2021 Ford Bronco driving through mud and dirt
Trucks & SUVs

Is the Ford Bronco Cheating Off of Jeep With Its Easter Eggs?

Details on the 2021 Ford Bronco are out, and off-road enthusiasts are anxious to see what the new product line offers. Competition with the Jeep Wrangler is fierce, and designers have put a lot of effort in going head-to-head with the once uncontested SUV. Aside from performance, off-road capabilities, and design features, there is one thing that sets the Jeep apart. …
A head-on view of a black 2021 Ford Bronco with a aftermarket off-road bumper and winch.
Trucks & SUVs

Report: Cyber Threats Mean No Tuning the Ford Bronco

What will the aftermarket do? For so many aftermarket companies the new Bronco is like discovering oil on your property. Ford is seeking out aftermarket manufacturers to see what they can come up with to enhance and personalize each and every Bronco. Except for chipmakers and tuners. They may be left out of the Bronco …
The 2021 Ford Bronco, the SUV sibling of the Ford F-150, in cyber orange off-roading in the wilderness
Trucks & SUVs

Does the 2021 Ford Bronco Have a V8?

The 2021 Ford Bronco was unveiled just last week and it set the Internet on fire. And while everyone has been impressed with the complete package that the new Bronco brings to the table, as well as the formidable competition that it brings to the Jeep Wrangler, one interesting part is the choice of engines …