Survey Says Drivers Want a Toyota Tacoma Electric

The Toyota Tacoma is one of the most popular midsize trucks in its segment. Electric pickup trucks are slowly emerging after the Rivian R1T made its debut as the first mass-produced electric pickup truck in America. The Ford F-150 Lightning has already hit the streets. Now, fans say the Toyota Tacoma should be one of the next pickup truck nameplates to be electrified.

An orange 2023 Toyota Tacoma TRD Pro is parked off-road.
The 2023 Toyota Tacoma | Toyota

The Toyota Tacoma has a huge following. The Taco is a natural off-road pickup truck that depreciates very slowly. It’s affordable and extremely capable.

The Tacoma comes in six different trim levels. Toyota even offers a TRD Off-Road and TRD Pro trim for drivers with a taste for adventure.

Car and Driver praises the Toyota Tacoma for its durability, its many safety features, and how customizable it is. The Taco is one of the few trucks in its segment that can actually appreciate over time. The demand for the Toyota Tacoma was extremely high during the pandemic as many drivers wanted to explore the great outdoors.

The Toyota Tacoma is so popular because it’s the midsize off-road pickup truck that anyone can buy. So, if the gas-powered Tacoma is so successful, why do fans want to flip the script with an electric Tacoma?

Everything we know about the 2024 Toyota Tacoma Electric

The 2024 Toyota Tacoma Electric is expected to arrive about a year after the 2023 Toyota Tacoma. Car and Driver estimates that the Tacoma Electric will come in three different trim levels starting at $50K.

Toyota hasn’t released many details on the Tacoma Electric, but there’s a clear demand for an EV version of the Toyota Tacoma. According to Green Car Reports, a study concluded that a large percentage of both truck owners and non-truck owners are more likely to buy a Toyota Tacoma Electric than other electric pickup trucks.

The study proved that many consumers are excited about an electric Tacoma despite the lack of information on the vehicle. A Toyota Tacoma Electric could have great potential, assuming Toyota checks several boxes that are extremely important to electric vehicle buyers.

What do drivers want from a Toyota Tacoma Electric?

A white 2024 Toyota Tacoma Electric concept is parked.
The Toyota Tacoma Electric | Toyota

If Toyota does produce a Tacoma Electric, it should have at least 220 miles of driving range. The 2023 Toyota bZ4X small electric SUV has 222 miles of standard driving range. Toyota should offer a larger battery pack model with over 250 miles of range as well.

Drivers want an electric Tacoma that doesn’t break the bank. The gas-powered 2023 Toyota Tacoma starts at $27,250. A Toyota Tacoma Electric that starts at around $40,000 would be much more popular than a $50K midsize electric pickup truck.

Most of all, drivers want a Tacoma Electric that’s capable. Trucks like the Rivian R1T have proven that EVs can have incredible off-roading prowess. A Tacoma with an electric powertrain should be able to climb rocks and deal with gnarly terrain when necessary. Of course, this degree of capability will likely come at a higher price. Are you excited about a potential electric Toyota Tacoma?