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Drivers in America aren’t picking up what Stellantis is putting down. The drop in Jeep, Ram, and Fiat are only a few of the brands included in a massive 70% sales drop as the automotive group frantically searches for a new CEO. 

Stellantis sales plummet by 70% in North America 

Perhaps Stellantis is taking on too many car brands at once as sales decline by 70% in North America during 2024. It has 14 brands including major players such as Chrysler, Jeep, Dodge, Maserati, Ram, and Fiat. 

According to Barrons, the sales decrease is related to lower sales (um, duh) and prices in North America. Personally, I’ve been sadly watching Jeep and Ram prices skyrocket as Stellantis transformed them into more luxurious options. 

As the automaker struggles with temporary gaps in product offerings and promotes reducing stocks, profits fell from 18.6 billion euros in 2023 to only 5.5 billion in 2024. 

Key models were delayed in North America in 2024 due to electric problems. But the group is prioritizing critical launches to better meet evolving customer needs. Sorry to butt in again, but perhaps we want cheaper, gas-powered Jeep SUVs instead of insanely priced electric models. 

The group offered promotional deals to help dealers in North America reduce inventories. However, most drivers consider the vehicles to be too expensive. 

Despite this struggle, Stellantis remains optimistic with 10 new vehicle launches planned. It expects a significant sales rebound to occur in the second half of 2025. Hopefully, it will find the right CEO soon. 

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Staff Writer

Allison Barfield

Allison Barfield is a MotorBiscuit Staff Writer and covers all things Trucks and SUVs. Having grown up on a farm in Rock Hill, South Carolina, she’s no stranger to the “Best in Class” truck debates; people in her hometown were always gathering to help work on vehicles together, and deliberation would naturally arise.

Allison graduated from the University of South Carolina with a degree in Media Arts. She lives in a mountainous area of the country and enjoys off-roading and camping. Her dog, Bruce, often joins her on test drives.