The Detroit big three of GM, Ford, and Ram dominate the full-size pickup truck market. These three names are ubiquitous with trucks and good old American muscle. Both the Nissan Titan and Toyota Tundra have attempted to make a dent in this market for many years. the Tundra has a pretty strong following, but the Nissan Titan has failed to hit the mark for many truck owners.
When will Nissan pull the plug on the Titan?
The current production run of this half-ton truck goes through 2024. Automotive News offers predictions from LMC Automotive and AutoForecast Solutions that tell us not to expect a future generation of the Titan. This could mean we see a 2025 model of the Titan but won’t likely have this truck in the market after that.
Wasn’t this Nissan truck updated mid-cycle?
Yes, a $230 million update to the Titan gave the truck a more powerful V8 engine and improved styling. Unfortunately, that wasn’t enough to allow this truck to capture more of the market. The Titan has fallen woefully behind the rest of the full-size truck market in terms of sales.
Why are Nissan Titans not selling?
While the Titan is a useful truck, Nissan has never given it the same variety of powertrains or options as the trucks from Ram, Ford, and GM. Nissan lacks the brand cache and perceived reliability that Toyota uses to move the Tundra in the full-size pickup truck class. Only 27,406 Nissan Titan trucks were sold in 2021, signaling the end of an era.
Even a Cummins diesel engine couldn’t save the Titan
Since it first arrived in the market in 2003, the Nissan Titan has struggled to grab a significant share of the pickup truck market. The 2015 model year brought the Titan XD with a Cummins V8 diesel engine under the hood, but alas, even that wonderful engine couldn’t save this Nissan pickup truck.
Has Nissan discontinued the Titan in Canada?
Yes, another signal that a vehicle is on its way out of the market is when it isn’t sold in Canada any longer. Typically, automakers sell the same models in the United States and Canada. After the dismal sales year for the Nissan Titan in 2021, the brand discontinued selling this pickup truck to our Northern neighbors.
Is Nisan Making a 2023 Titan?
Yes, this new 2023 model should arrive in the third quarter of 2022, but don’t expect many changes. This truck should offer a base price of $37,000, with the off-road Pro-4X model going for $50,000 or more. The Titan is in the latter half of its generation and will likely leave the North American market in a couple of years.
Putting the failure to numbers in the full-size truck segment
Over the past five years, the Nissan Titan sales were:
|Year||U.S. Sales||Segment Share|
If sales had ever reached 100,000, the Titan might not be on the chopping block. Unfortunately, the best year for this Nissan truck was 2005 when the Titan reached 86,945 models sold.
Next, check out five of the best used pickup trucks you can buy, or learn why you should attend cars and coffee events in the video below: