The 2021 Dodge Challenger is already one of the most flamboyant retro-inspired muscle cars available. To add to the overall drama, you can now option your Challenger with a new bright gold exterior color. According to FCA, the new Gold Rush color was originally introduced to celebrate the model’s 50th anniversary. Thankfully, it’s made a valiant return thanks to customer demand and is available for plenty of trim levels.

The Dodge Challenger is over 50 years old

Introduced originally in 1969, the Dodge Challenger turned 50 years old last year. To commemorate the occasion, FCA created a special edition Challenger finished in the Gold Rush exterior color. Although last year’s challenger was a limited run, buyers could not get enough of the color. As a result, FCA decided to bring the color into the regular production trim levels. While this certainly takes away the uniqueness of the special edition models, the masses can now enjoy it as well.

Thankfully, Gold Rush is available for a wide variety of 2021 Dodge Challenger trim levels. You can now have it in the Challenger T/A, T/A 392, SRT Hellcat, and SRT Hellcat Redeye. The SRT variants are only available with the satin black painted hood, roof, and decklid. Although this is a significant drawback if you don’t like the contrast, the matte black elements pay homage to vintage muscle cars.

However, it seems that you’ll be able to order the Dodge Challenger’s wheels in their stock colors. Pricing isn’t available for the special color as of writing. If the other colors available are anything to go by, it shouldn’t cost extra. However, the hand-painted satin black components alone add $3,495 to the price.

There are other great colors available

If gold isn’t your thing, there’s good news. That’s because the 2021 Dodge Challenger has a variety of excellent colors available. Some of the best are Hellraisin (purple), F8 Green, Go Mango (orange), TorRed, and IndiGo Blue. On top of that, buyers can option extras such as contrasting stripes. Although the colors come standard, the stripes will cost extra. Regardless of which color you chose, expect to pay $995 for stripes.

A satin black hood alone for your Dodge Challenger costs $1,995. If you want just the roof in satin black, that’ll cost you $1,495. Although some options may be on the pricey side, it is great to see a good selection of colors available for the muscle car.

What’s next for the popular muscle car?

Although the Dodge Challenger recently turned 50 years old, we’re only on the third generation. That’s because the current-gen Challenger was introduced all the way back in 2008. Since then, the muscle car has received some major improvements. However, the overall chassis remains relatively unchanged. In 2015 we saw the introduction of the 707-hp Hellcat model and its 6.2-liter supercharged V8 engine.

Given how successful the model has been throughout its existence, there are no plans to change it. That means there is no end in sight for the third-gen Dodge Challenger. Given SRT’s recent efforts with more powerful variants, don’t be surprised if the dizzyingly quick Challenger gets even faster.