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All vehicles are getting more expensive, and as much as we might want to fight it, we must move the line of affordability to a higher price point than ever before. Heading into the 2023 model year, if you want truck capability and performance and want to spend less, it might be time to get creative. Here are some of the most affordable new pickup trucks that could meet your needs and keep you out of the exorbitant price levels we see in the pickup truck market.

The 2023 Jeep Gladiator is one of the most affordable new pickup trucks

Firecracker Red 2023 Jeep Gladiator pickup truck parked by some rocks
Firecracker Red 2023 Jeep Gladiator | Jeep

You might make a few concessions to drive this Jeep truck, but the Gladiator offers a good starting price and plenty of capability. This truck might bring a hybrid 4xe model or a new V8 engine to give it more power and efficiency, but the base model should start at $37,375.

The Gladiator is available with the 3.0-liter V6 EcoDiesel engine which, delivers 442 lb-ft of torque and 260 horsepower, making it easy for you to tow up to 7,650 pounds on the road.

Once you have the Gladiator, adding a few accessories won’t cost too much. Of course, if this off-road-ready Jeep is too harsh on the roads, you have other options.

Find a remaining 2022 Chevy Silverado and spend less on your truck

A front view of the 2022 Silverado driving down a hill.
A front view of the 2022 Silverado driving down a hill. | Joe Santos, MotorBiscuit

 Typically, remaining previous year models come with discounts and rebates to help dealers move them off the lot. Money Inc. tells us you should find a base Work Truck model of the Silverado for about $34,845.

If the base version is underpowered, despite being one of the most affordable new pickup trucks, you can move up to higher trims and enjoy more power. This truck has three cab styles, four powertrains, and several trims. Which Silverado will you drive?

The 2023 Hyundai Santa Cruz is a newcomer with the right price point

A 2022 Hyundai Santa Cruz with AWD parked in the woods. Does this pickup truck have all-wheel drive?
2022 Hyundai Santa Cruz | Hyundai

Ever since the Honda Ridgeline proved that crossover trucks could work, other automakers have tried to copy the formula. The Hyundai Santa Cruz is a compact pickup truck that’s also one of the market’s most affordable new pickup trucks. The latest Santa Cruz is comfortable and gives you the power to tow up to 5,000 pounds.

If you stick with the base model, you’ll tow up to 3,500 pounds and spend about $26,745. The Santa Cruz brings many features we find in the Hyundai Tucson, which it shares a platform with, giving you the tech and comfort you want in a small truck. Do you need a truck that does truck stuff every day? If not, the Santa Cruz could be the pickup you want to drive.

The 2023 Ford Maverick is the most affordable new pickup truck

A blue 2022 Ford Maverick.
2022 Ford Maverick | Ford

Currently, there aren’t any new trucks in the market that offer a lower starting price than the Ford Maverick. The 2023 model is a little more costly than the 2022 version, giving us a starting price of $23,000. The base trim gives you a hybrid powertrain and 2,000 pounds of towing, but you can opt for a more powerful model and increase the towing to 4,000 pounds.

Ford gives the Maverick several ways to fit your needs. They have the FITS program, which brings you unique 3D printed items to improve cabin storage, and you’ll find several great ways to configure the bed to your liking. The Ford Maverick might be the right pickup for you if you want a small truck from a highly-respected name.

Next, check out this Ford Ranger vs. Toyota Tacoma comparison, or learn more about some o the most affordable new pickup trucks in this video below:


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