Ultra-luxury vehicle maker Rolls-Royce has been building cars for 117 years. For an automaker to stay in business for that long, they need to adapt to emerging technologies and trends. Enthusiasts might argue that in the case of Rolls-Royce, part of what makes them unique is how they stick to the tradition of what “old luxury” is.
That might be true to a certain extent. For decades Rolls-Royce vehicles have had very large dimensions, long wheelbases, and luxurious interiors adorned with leather and wood. They have also almost always had large engines. For a long time, Rolls-Royce vehicles never had anything smaller than a V12 under the hood, even after they became part of the BMW Group. However, in recent years that began to change. Today, the automaker is making an even bigger jump in how they will power their cars in the future.
The Rolls-Royce EV is the future
According to a report from Reuters, automaker announced that by 2030, every vehicle in their lineup will be 100% electric. They are the most recent luxury brand to announce the switch to EVs but certainly not the first. Bentley and Land Rover have also announced plans to go totally electric in their vehicle lines eventually.
Rolls-Royce’s EV future will start with a new model called the Spectre that is set to release in 2023. Considering that is only two years away from the time of this article, it is safe to assume that a EV had been in the cards for the company for quite some time.
“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030,” said Torsten Muller-Otvos, CEO of Rolls-Royce. “By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products,” added the CEO.
While the Rolls-Royce EV is coming in the near future, it is uncertain when the entire BMW Group will go 100% electric. Thus far, the group has only pledged that 50% of their total vehicle production will be electric by 2030.
Rolls-Royce Spectre is the brands first 100% EV
The reason why the brand announced their EV future is because it came on the back of revealing their first-ever full EV, the Spectre. As previously mentioned, the Spectre is not due to hit dealerships until 2023, but the vehicle is set to begin testing soon. To mark the occasion, the Rolls-Royce EV received its first teaser debut.
Since the Rolls-Royce Spectre was only teased, the automaker did not reveal very many details about the upcoming EV. We know that the Rolls-Royce Spectre will get 1.5 million miles of testing, which is the equivalent of 400 years of use according to the brand. We speculate that a major priority of testing will focus on the battery’s longevity and how it handles various temperatures.
The Spectre’s body is entirely covered by a vinyl wrap in the teaser images, which hide some of the car’s finer details. The wrap is emblazoned with phrases such as “if it does not exist, design it.”
We think those phrases are meant to visually break the car’s shape up so that onlookers can’t figure out too much about the Spectre’s design ques. Though, judging by the Rolls-Royce EV’s size, it appears that the Spectre will be a 2-door coupe rather than a large cruiser like the Rolls-Royce Phantom.
Rolls-Royce cars are already known for having exceptionally quiet interiors. Imagine how much quieter a Rolls-Royce EV will be.