Redesigning the 2022 BRZ Pays Dividends for Subaru
When automakers bring about vehicle redesigns, they’re typically rooted in innovative improvements and consumer feedback. But not all redesigns are as successful as auto brands hope. And even complete refresh and rework efforts don’t always inspire consumer sales. That’s not the case, however, with Subaru and its 2022 redesign of the BRZ.
It’s the end of the year, and the sales figures are rolling in to demonstrate just how effective the Subaru redesign efforts really were for the BRZ. Subaru went back to the drawing board with designs for this sporty coupe. And the Subaru BRZ has certainly paid big dividends for the automaker.
Subaru introduced some much-needed changes to the BRZ
The 2022 Subaru BRZ took on a fresh new look and big improvements from its predecessor designs. According to Cars.com, Subaru introduced a more modern exterior design to start, focusing more on aerodynamic functionality.
This sports car is about one inch longer and one inch lower than the 2021 model, too. The most drastic additions to the BRZ’s look are the massive air intakes situated under the squinty headlights. You’ll also notice more profound fenders, functioning side vents, and a “double bubble” roofline design.
There are big improvements inside the 2022 Subaru BRZ, too. New this year, Subaru introduced the seven-inch digital gauge cluster and a programmable meter to measure water temps, G-force, and amperage.
Big under-the-hood improvements came in 2022 in the form of a more powerful naturally aspirated 2.4-liter four-cylinder. This engine brings a more than 20-horsepower boost from last year’s model, and this new engine cranks 228 horses with a redline at 7,000 rpm, with a 15% increase in torque.
All these improvements have resonated with consumers in a big way. The 2022 sales numbers are in, and the Subaru BRZ’s redesign has certainly paid off for the automaker.
The proof is in the sales numbers
So, how well did the 2022 Subaru BRZ perform this year? Good Car Bad Car shares the data and compares vehicle sales to previous model years. Looking back, Subaru sold 2,334 BRZ models in 2019 and 2,267 models in 2020. Coming out of the pandemic, 2021 BRZ sales totaled 2,320.
Without including December’s sales figures, 2022 saw a more than healthy increase in BRZ sales. So far, Subaru has sold 3,020 models, indicating that the redesign efforts have been a hit among car-buying consumers.
Breaking down the sales by month, it’s clear that the 2022 model is a vast improvement over the 2021 BRZ. When comparing January 2021 to January 2022, for example, sales measured at 163 and 331 sold, respectively. February 2022 saw 349 sales, a surge from February 2021’s 179 units sold. And this increasing sales trend continues, indicating Subaru’s design team got it right.
What can consumers expect for the 2023 model?
If it “ain’t broke,” right? Given its complete redesign this year, it’s understandable that Subaru doesn’t have official plans for anything revolutionary to add in 2023. But you can expect to enjoy this tech-loaded, modern car that the Edmunds team ranked as its Top Rated Sports Car for 2022.
You can expect the two trims, the Premium and the Limited, each bringing its own features and convenience perks. Starting MSRPs for each are $29,615 and $32,115, making this fun little car an affordable investment, too.
If you’re eyeing the market for a new sports car that feels modern, fresh, and brings all the joy, check out the Subaru BRZ. The 2022 or 2023 model won’t offer much in differences, but if the sales numbers are any indication of consumer enthusiasm, you’ll love everything about this redesigned little Subaru.