It has been revealed that the Ram Rebel, America’s soon-to-be-favorite mustachioed pickup will start at about $44,000 with delivery. Ram’s other high-end pickup, the Laramie (known for it’s not-subtle-at-all chrome front end), will start at $51,870, also including the delivery fee. The trucks continue the trend of pushing the boundaries of how much people are willing to pay for a pickup, but the two models are actually priced rather competitively.
The Rebel is a workhorse that’s been optimized for less-than-friendly terrain. Additions include a factory lift, skid plates, and tow hooks over the stock Ram 1500, plus the name ‘RAM’ has been emphasized and embossed at every available opportunity. The Rebel will go to war with Toyota’s Tundra TRD Pro (which retails for $41,385, excluding delivery), though it falls shy of the off-road commitment delivered by Ford’s F-150 Raptor (a new version of which will be delivered next year as a 2017 model; the 2014 retailed for about $44,000).
The price of the Rebel, though, is for the two-wheel drive model — a variation that Ram likely won’t sell many of. It also assumes the chosen engine will be the Pentastar 3.6 liter V6, though for such a specialized truck, most buyers will likely opt for the 5.7 liter V8. The EcoDiesel V6 isn’t available in the Rebel trim. “If you fancy four-wheel drive and FCA’s 5.7-liter Hemi V8, you’ll need to write a check for $47,565,” Autoblog notes.
After a jaunt through the options menu, most Ram Rebels will like change hands for around $50,000. That’s a lot to ask for a pickup, and it may prove to be an especially hard business case next to the next Raptor, which promises 450-ish horsepower and comprehensive upgrades to ensure it’s as at home in the wild as it is on Highway 101.
If it wasn’t already apparent, the Laramie is Ram’s high-end offering that competes with the likes of Chevy’s High Country trim and Ford’s King Ranch or Platinum lines. These trucks offer the creature comforts of a luxury sedan inside, but also the capability of a pickup; as such, they tend to run on the better part of $50,000 or $60,000 (well-heeled models of the GMC Sierra can approach $70,000 with ease).
Unlike the Rebel, the base Laramie comes equipped with the 5.7 liter V8 and rear-wheel drive (that lands at $51,870). It will cost buyers another $3,120 to swap in the 3.0 liter EcoDiesel V6, and adding four-wheel-drive adds a further $3,505, regardless of what powerplant is being used.
Ram doesn’t even shy away from the fact that the new Laramie Limited is more geared for well-heeled suburban chrome enthusiasts than ranch-residing cattle hands who would use the truck for actual work. “Featuring premium materials such as all-black, full-leather seating; real wood interior components; and unique badges, Limited is a “black-tie” luxury alternative to the popular southwestern-themed Laramie Longhorn edition pickup,” Ram said. All said and done, the Laramie tops out at over $57,000 with the diesel and 4X4, but before the pick-and-choose options are applied.
The upwards trend of full-size pickups is nothing new, but Ram joins Ford in being the only automaker with a full-size that doesn’t also offer a midsize pickup alongside. GM rejoined the fray with a new Canyon and Colorado, and Toyota and Nissan have long held firm in the segment with the Tacoma and Frontier. The Dodge Dakota was once a player, but it disappeared alongside the Ranger as the companies realized the profits were coming from the top on down.