RAM on Instagram: What’s Your Mood?

RAM trucks are known for their capable strength, smooth suspension, and versatility. There is a RAM truck for every job. From the 2500 and 3500 trucks for heavy hauling to the trail-ready RAM Rebel, RAM has branded its trucks as tough trucks that can be a little more sophisticated without being afraid to get down and dirty. This RAM trucks Instagram post shows all the moods.

2019 Ram 1500 Rebel
2019 Ram 1500 Rebel | Ram

With nine photographs of nine different trucks arranged in a square of thumbnails, RAM’s post asks “What’s your mood?” All nine moods look pretty appealing if you ask us. Each RAM truck photo reminds us once again why RAM trucks are so exciting.

What’s your mood?

The RAM Instagram gives us a little preview of nine awesome ways that RAM trucks can supposedly improve your life and represent your mood. All we know is that all nine of these photos are pretty fun to look at. It’s easy to picture having a good time being in any of these moods.

One of the coolest things about this post is that the moods aren’t named or put into words. The photographs are meant to speak for themselves, drawing on whatever the viewer imagines or feels upon seeing them. There are nine photos, yes. But the number of moods the human brain could conjure up from gazing at these photos is limitless.

RAM’s Instagram

From a sleek city truck in the number one photo to the snow plowing number six, these trucks are all looking full-on beast mode. The trucks are exciting and fun to look at in settings that show off the RAM versatility. There are RAM trucks of all kinds all over the world, displaying nine truck moods that really anyone could identify with.

AEV Ram 1500 Recruit
AEV Ram 1500 Recruit | AEV

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It’s hard not to love the images of this tough truck doing all of the things pickups are meant to do. In fact, we are on board with this Instagram tactic. It obviously caught our attention. And the attention of 19,500 likes and tons of comments. Many of the comments list all the numbers 1-9 or convey some version of “all of them.” And we get that. It is hard to choose.

RAM photographs

Once you’ve seen the post and thought about moods and pickup trucks, it’s kind of hard not to see every RAM that way. Scrolling through their Instagram I have caught myself thinking “mood” when I see a particularly good RAM photo. So I think it’s safe to say the ad worked. At least on me.


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Social media and the auto industry

Social media has quickly become one of the most important avenues for advertising. This RAM Instagram post is a great example of modern marketing –– and it’s fun. It is a way to connect with people and playfully interact. RAM trucks can be a mood now, so what can’t they do, right?

Also, as far as which RAM mood we’re feeling goes, we can definitely join the party of others that said “all of them.” We appreciate the intent of the Instagram strategy and give a nod to the marketing department over at RAM Trucks. If any truck can be a mood, these are on that level. They’ve been crushing it, lately.