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Once considered a brand for budget-conscious consumers, Hyundai Motor Group has become a fierce contender in the automotive industry thanks to an award-winning lineup of high-quality vehicles. The South Korean company is crushing the competition with models such as the Hyundai Elantra, which won the 2021 North American Car of the Year. In addition, the highly anticipated release of the all-electric Hyundai Ioniq 6 sedan is turning heads. And the product lineup’s overall success and rising global sales prove Hyundai Motor Group is here for the long haul.

The Hyundai Motor Group is making a name for itself

Hyundai Motor Group logo
Hyundai logo | Beata Zawrzel/NurPhoto via Getty Images

The Hyundai Motor Group includes Kia Motors Corp., Hyundai Motor Co., and Genesis Motors. It also consists of several affiliates in the construction, IT, steel, and financial industries. The automotive conglomerate owns approximately 34% of Kia and 100% of the Hyundai brand, which includes the Genesis luxury division and sub-brand Ioniq EV division.

In the past couple of years, the automotive group has reinvented itself, with the Hyundai Ioniq 5 compact crossover SUV providing an exceptional launch into the world of electric vehicles. 

Hyundai Motor Co. recently reported 2022 global sales totaling 3.94 million units. The automaker credits its success to “strong sales of the company’s flagship and new models.” With robust sales of its EVs, combined with the success of the Genesis luxury brand, the South Korean manufacturer has set a goal of achieving global sales of 4.32 million units in 2023.

The automotive group boasts award-winning brands

Every year, J.D. Power selects vehicles with the best performance, dependability, and quality. The Hyundai Motor Group excelled in the J.D. Power Best Car Ratings of 2022, earning an impressive 16 awards.

Kia received six awards, with recognition going to the 2022 Forte for the highest-quality compact car. Best performance honors went to the 2022 Kia EV6 compact SUV, the 2022 K5 midsize sedan, and the 2022 Kia Carnival minivan.

Hyundai earned five awards, with the 2022 Accent winning for best quality in the small car division. The 2022 Santa Cruz midsize pickup and 2022 Palisade upper midsize SUV got nods for best performance.

In addition, Genesis won five awards. The 2022 Genesis G80 upper midsize premium car earned the best performance award, while the GV70 compact premium SUV and G80 upper midsize premium car won for superior performance.

All three brands garnered praise for their dependability and rank above rivals. J.D. Power’s results for the 2023 model year will be released in June, and the Hyundai Motor Group will likely top the list.

What does the future hold for the Hyundai Motor Group?

In 2021, with an eye on the future, the Hyundai Motor Group established a new mobility division. According to Automotive News, the South Korean automotive group vowed to “break the paradigm of the traditional automotive industry” with “plans to streamline existing mobility services, introduce new services based on user data, and explore business opportunities.”

As part of its commitment to electrify its vehicles, Hyundai Motor Group constructed an offshore fuel cell system plant in Guangzhou, China, to advance its global leadership in eco-friendly hydrogen power solutions. The automotive group has also impressed in robotics by introducing “DAL-e,” an innovative service robot that can deliver brand messages and meet customer needs, eliminating the need for in-person contact.

Good things appear to be in store for the brand, with plans to transition to more electric vehicles, optimize production, streamline logistics by region, and respond to ongoing market changes.


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