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Porsche usually tends to have good sales, even if things aren’t looking great in the auto industry as a whole. Like most other brands, the German automaker took a bit of a hit during Covid, but now things are looking up. In fact, Porsche may just be in for a great comeback if Q1 2023 is any indication.

This 2023 Porsche Cayenne is a reliable SUV.
A 2023 Porsche Cayenne | Porsche

Sales are very impressive so far this year for Porsche

Sales are looking up for many automakers, but Porsche really saw a huge boost in its sales between Q1 2022 and Q1 2023 worldwide.

Car Scoops reports, “During the first three months of the year, Porsche delivered 80,767 vehicles to customers around the world. China was the brand’s most important single market, accounting for 21,365 sales or a 21% increase over the 17,685 units sold there in Q1 2022. Behind China was North America with 19,651 sales (a 30% increase), Europe (excluding Germany) with 18,420 sales (+14%), Overseas and Emerging Markets accounting for 13,084 sales (+5%), and Germany with 8,247 sales (+19%). Sales proved to be particularly strong in the United States, soaring by 34% to 17,440 units, a new record for a first quarter.”

This was a record-breaking year in terms of sales in the US, and nearly every model in the Porsche lineup saw an increase in sales.

The two vehicles which really helped boost Porsche’s sales in the US were the Cayenne and Macan, according to the Porsche Newsroom

In 2022, the Cayenne sold 2,653 units. This number increased to 4,293 in 2023. The Macan did even better. It sold 4,772 models in 2022, and 6,980 in 2023. 

Porsche’s other models also performed very well. In fact, there was only one model which didn’t see some growth. The 911 sold 2,123 in 2022, and 2,510 in 2023.

Porsche didn’t sell that many 718 models since consumers only purchased 1,124, but it was a big jump from the 782 sold in 2022. The Panamera sold a mere 787 vehicles last year, but this number jumped to 1,006 for the Q1 of 2023. 

The Taycan was the single model that actually lost sales. In 2022, 1,925 models were sold, and this dropped to 1,527 in 2023. This could be due to the fact that Porsche can’t keep up with the demand thanks to a shortage in supplies and semiconductors.

Porsche may be in for a big year

Porsche’s future is looking bright. Kjell Gruner, President and CEO of PCNA, is very optimistic about the future and expects sales to increase thanks to the celebrations of the 75th anniversary of Porsche sports cars, along with some other exciting news. 

The German automaker has some really stellar cars coming down the line which include the new Cayenne which will be updated with a digitalized display and control interior concept, new chassis technology, and innovative high-tech features.

The Porsche 911 Dakar is also making its debut, which has many Porsche fans very excited. With a price tag of $222,000, it’s not likely to bring in a huge amount of sales in terms of individual vehicles. Still, those who can afford it will bring in a hefty profit for Porsche.

The 911 Dakar and updated Cayenne have critics and consumers alike taking notice of Porsche. Rather than focusing solely on electric vehicles, Porsche remains a well-rounded luxury brand which continues to deliver what consumers want.

We’re just now entering the second quarter, so things could easily change, however. One of the biggest factors which could set Porsche back is the supply chain issues that have hit the entire auto industry. If Porsche continues to have such high sales numbers, it will walk away with some major profits at the end of 2023. 


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