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If you need one of the best off-road rigs on the market, there’s almost no better choice than the Jeep Wrangler. The Wrangler provides enthusiasts with a bulletproof platform for everything from light off-road driving to full-on rock crawling. And now is a great time to score a good deal on one.

It’s hard to believe, considering the global chip shortage has caused new prices to shoot up. Also, given the popularity of the Jeep Wrangler, good deals can normally be tough to come by. However, according to Ari Janessian – an auto broker for Boston Automotive Consulting – there are plenty of Wrangler deals to wrangle up.

The Jeep Wrangler versus the competition

A red 2021 Jeep Wrangler Rubicon Unlimited drives on a forest road overlooking a lake
2021 Jeep Wrangler Rubicon Unlimited | Jeep

One of the main reasons it could be a good time to buy a Jeep Wrangler is that there are more of them sitting at dealer lots than its closest competitors. According to Janessian, there are currently 7,843 Jeep Wranglers in inventory across the nation. Compare that sum to 1,390 Toyota 4 Runners, 437 Ford Broncos, and 409 Land Rover Defenders, and we can begin to see why Jeep dealers might be more willing to make a deal.

Among those available Wranglers, there are 5,259 Unlimited models, 1,824 base Wrangler, models, and 760 4xe models in inventory. Breaking it down even further, there are currently 538 Rubicon trim, 376 Sport trim, and 126 Willys trim levels currently on the ground. That all being said, Janessian urges buyers to aim for the Jeep Wrangler Unlimited Rubicon 4WD model for the best possible deal.

Getting a deal when financing a Wrangler

If you’re the type of car owner that likes to keep their cars forever, then financing Jeep Wrangler would be your best bet. For this month, here is a breakdown of the type discount and financing structure that Janessian came up with:

2021 Jeep Wrangler Unlimited Rubicon 4WD
MSRP: $47,700
Target Price: $45,315
Rebate: $0
APR: 2.9%
Final: $45,315
Payment: $839/month plus tax

Taking a closer look at these numbers; the MSRP for this specific configuration of the Wrangler is $47,700. Janessian says that buyers should aim for a target selling price of $45,315, which is about a 5% discount. Normally, he would urge buyers to target a 9% discount, but times are a little tougher right now.

There aren’t any current manufacturer rebates for the Wrangler, however, there is a special APR of 2.9% for up to 60 months. All things considered, with a target price of $45,315 and the promotional APR, you would be looking at a monthly payment of $839 plus tax. If that payment sounds a little high, just remember that you’re getting one of the most well-equipped Wrangler trims for that money.

Leasing a Wrangler will net a lower monthly payment

The 2021 Jeep Wrangler easily navigates a sand dune and is great for beach adventures
2021 Jeep Wrangler Rubicon 392 | Stellantis

If you would rather keep your car temporarily, then you can always look into leasing a Jeep Wrangler instead. The same price amounts would remain for Janessian’s lease structure:

2021 Jeep Wrangler Unlimited Rubicon 4WD
MSRP: $47,700
Target Price: $45,315
Rebate: $0
Residual: 63%
Money Factor: 0.0020 (4.8% APR)
Payment: $574/month plus tax

Taking a closer look at these numbers, we can see that the MSRP and target selling prices are the same, as is the absent rebate. However, the residual value after three years for the Wrangler is 63%, which is really good. Also, the Jeep typically has a money factor of 0.0020, which is equivalent to a 4.8% APR finance rate. After all of the numbers are crunched, then you can look forward to a lower monthly payment of $574, plus tax.

Your taxes, fees, and discounts can vary

While the aforementioned number and deal structures are possible, just remember that the taxes, fees, and the number of discounts can vary by region. This negotiation guide is meant to be for nationwide deals, but the numbers can differ depending on the dealership and on a monthly basis.


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