People Are Passing up the Toyota Land Cruiser for This Hyundai SUV Instead

The Toyota Land Cruiser is one of the most iconic SUVs on earth. People respect this legendary Toyota for its off-road capability and longevity. But consumers abroad are already passing on the 2022 Land Cruiser for a new Hyundai SUV instead.

Which Hyundai? The Hyundai Palisade of course. What other Hyundai model compares with the size and luxury of the Toyota Land Cruiser? Families are finding that they’d rather go ahead and buy a Palisade than wait around for the Toyota Land Cruiser 300 model.

Anecdotal research shows that Toyota shoppers are cross-shopping Hyundai models

According to CarsGuide, Hyundai has a Toyota Land Cruiser 300 Series rival in the making. And the fact that shoppers are already turning to the Hyundai Palisade SUV over the outgoing LC200 is a pretty big deal. It also bodes well for the possibility of a new global Land Cruiser rival from Hyundai.

An image of a Hyundai Palisade on the road.
Hyundai Palisade | Hyundai

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The Hyundai SUV is a massive departure from the Toyota Land Cruiser. It’s geared toward tech and luxury. It’s not an off-road vehicle––although it offer available all-wheel drive. Overall, these two SUVs hardly compare. So what is it that’s luring people away from the Toyota Land Cruiser? Pricing and priorities.

For a lot of families, the Hyundai Palisade SUV makes more sense than a Toyota Land Cruiser model

The 2021 Toyota Land Cruiser starts at $85,565 according to Toyota. That’s no small chunk of change. Granted, most people who buy a new Land Cruiser typically plan to drive it for the next 200,00 plus miles. So some say the extra cost pays out over time.

The Toyota Land Cruiser parked in front of a mountain range.
Toyota Land Cruiser | Toyota

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However, the 2021 Hyundai Palisade SUV is a great alternative. If you don’t think your family actually needs a body-on-frame designated off-road SUV, the Palisade will likely tick the necessary boxes. Plus, according to Hyundai USA, the 2021 Hyundai Palisade SUV starts at $32,535. Even the range-topping Calligraphy trim starts $46,050. You get a lot of Hyundai SUV for about half the price when you opt for a fully loaded Palisade instead of the LC200.

The 2022 Toyota Land Cruiser 300 model

The 300 series is set to make an appearance in the global market in the coming months. However, we won’t get this legendary off-roader’s new generation in the states. In fact, it’s looking like shoppers abroad are opting for the 2021 Hyundai Palisade SUV instead of the Toyota Land Cruiser.

a white heritage edition Toyota Land Cruiser parked near a trailhead with the woods in the background
2021 Toyota Land Cruiser | MotorBiscuit via Joe Santos

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We still don’t know much about it, but Hyundai has hinted at the possibility of a more rugged SUV. If Hyundai were to release an off-road model in the same competitive space as the Toyota Land Cruiser, things would really heat up in terms of Toyota folks cross-shopping the Hyundai SUV.

For now, it looks like sales numbers in places like Australia are showing that the Palisade ticks enough boxes for buyers to make the switch from Toyota. This proves not that there aren’t a lot of families out there that justify spending $85 grand on a Toyota SUV. It also proves that more families are being real about how much capability they truly need in a family SUV. The Palisade tows up to 5,000 pounds and is a versatile option for those that want a great city driver that can go camping on the weekends.