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The Toyota Tacoma retains its value incredibly well over time. In fact, some used Tacomas have sold for more than their original MSRP in recent years. One SUV depreciates even slower than the Toyota Tacoma does, and it’s American.

This American SUV depreciates less than a Toyota Tacoma in five years

A gray 2023 Jeep Wrangler small SUV is driving off-road.
The 2023 Jeep Wrangler | Jeep

The Toyota Tacoma is one of the most reliable vehicles on the market. It’s built to last, so it depreciates very slowly compared to most other vehicles. There’s even a Taco that has accumulated over 1,000,000 miles. Toyota produces vehicles that are easily capable of lasting over 14 years. The average new vehicle ownership period is only about 8.4 years.

One American SUV depreciates even less over five years. According to, the Jeep Wrangler depreciates the least of all vehicles with the lowest five-year depreciation rate. The American-made Wrangler is an off-road SUV that’s available in plenty of different trims and configurations.

How much does a Jeep Wrangler depreciate in five years?

A red 2023 Jeep Wrangler small SUV is driving on the road.
The 2023 Jeep Wrangler | Jeep

A study conducted by concluded that Jeep Wrangler small SUVs have an average five-year depreciation rate of 7.3% or 2,361. The Tacoma has a five-year average depreciation rate of 14.9% or $5,926.

So, based on the study, a new 2023 Jeep Wrangler will still retain 92.7% of its value after five years of ownership (assuming it’s well-maintained). The Wrangler has incredible resale value for drivers looking to own the small SUV for five years or less. The question is, why do consumers get Jeep Wranglers, and are they worth owning for five years?

Should you get a 2023 Jeep Wrangler?

The 2023 Jeep Wrangler starts at $31,195. It uses a 3.6-liter V6 to make 285 horsepower and 260 lb-ft of torque. The small SUV gets 22 miles per gallon in the city and 24 miles per gallon on the highway.

The Wrangler is known for its off-roading capability, distinct exterior design language, and customizability. It’s regarded as one of the best off-road vehicles ever created. The Wrangler is designed for adventure, so it best suits drivers that regularly want to tackle trails and gnarly terrain. If you’re looking for a daily driver for a regular commute, this probably isn’t the small SUV for you.

The Jeep Wrangler is best for off-road enthusiasts and folks that like to explore the great outdoors in their vehicles. That being said, it does have its fair share of reliability issues.

Is the Jeep Wrangler a reliable SUV?

A blue 2023 Jeep Wrangler SUV is driving on the road.
The 2023 Jeep Wrangler | Jeep

Critics Pick the Ford Bronco Over the Jeep Wrangler

The Jeep Wrangler can hold its value well, but is it dependable? Consumer Reports has given older Wrangler model years terrible reliability scores. This is partially because Wrangler owners tend to experience issues with the small SUV ranging from tedious to downright dangerous.

Some Wrangler owners complained about a “death wobble” on the 2018 Jeep Wrangler on A death wobble is when a vehicle uncontrollably wobbles from side to side.

Recent Wrangler model years have fewer complaints registered on the website, but that doesn’t mean that the small SUV is out of the woods. The Jeep Wrangler is a great small SUV for drivers looking to take the road less traveled, but this isn’t the best small SUV for the average American.