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BMW and Mercedes-Benz are easily two of the most well-known luxury brands in the industry. BMW and Mercedes tend to dominate the luxury car and SUV vehicle segments. One luxury brand has outranked both German automakers in the eyes of many consumers and automotive publications.

This luxury brand is getting more attention than BMW and Mercedes in some segments

A black 2023 Genesis GV70 small luxury SUV is parked outdoors.
The 2023 Genesis GV70 | Genesis

U.S. News & World Report calls the 2023 Genesis GV70 the best small luxury SUV for the money. The publication ranks the GV70 over the 2023 BMW X3 and the 2022 Mercedes-Benz GLC-Class.

Kelley Blue Book calls the Genesis GV70 the best luxury compact SUV of 2023. The publication ranks it over the 2023 Audi Q5 and the 2023 Acura RDX. MotorTrend also calls the GV70 one of the best small luxury SUVs to get.

Genesis is Hyundai’s luxury division. The company has been making plenty of noise in impactful vehicle segments with nameplates like the Hyundai Kona, Hyundai Tucson, Hyundai Palisade, and Hyundai Ioniq 5. Genesis produces several luxury SUVs based on the company’s popular SUV platforms.

The 2023 Genesis GV80 is one of the best midsize luxury SUVs. The GV80 may not outrank the 2023 BMW X5 and Mercedes-Benz GLE-Class, but it’s one of the nameplates putting its brand on the map. Genesis is becoming one of the most dynamic luxury automakers in the industry. It challenges more seasoned luxury brands like BMW and Mercedes-Benz.

Even Genesis’ small electric SUV is competitive

The Hyundai Ioniq 5 was the World Car of the Year for 2022. The Ioniq 5 changed the game as one of the first affordable and practical small electric SUVs. The Genesis GV60 is the luxury version of the former World Car of the Year.

The 2023 Genesis GV60 starts at $59,290. It makes 314 horsepower and 446 lb-ft of torque. The GV60 gets 248 miles of driving range and provides incredible value for the money. It has heated and ventilated front seats, a crystal ball gear selector, and a giant 12.3-inch touchscreen infotainment system.

Genesis’ small electric SUV may seem pricey, but it’s affordable compared to other small electric luxury SUVs. Best of all, it has enough driving range to be practical and enough power to provide an exciting ownership experience.

What is the future of Genesis SUVs?

A white 2023 Genesis GV70 small luxury SUV is parked, the rear is shown.,
The 2023 Genesis GV70 | Genesis

Small SUVs are the most popular vehicles in America thanks to nameplates like the Toyota RAV4. Genesis’ small SUV is getting plenty of attention and should continue to be successful in the years to come as long as it remains reliable. The future of Genesis SUVs is bright.

The brand offers a competitive model in the midsize SUV segment. It currently produces a small electric luxury SUV and a midsize electric luxury SUV. Genesis isn’t even a decade old yet, but it already greatly impacts the industry. Is it the best luxury SUV brand on the market in terms of value and affordability?

Let us know your thoughts on Genesis and its luxury SUV in the comment section below.


The 2023 Genesis G80 Has Several Key Advantages Over the Jaguar XF, According to U.S. News