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Considering the current state of the new and used car market, you might think that it’s impossible to get a good deal right now. Many dealers all over the nation are marking up their new car prices or selling them at MSRP in order to make up for the lack of supply on popular models.

However, there are some brands with car models that aren’t as popular and thus, sell slowly. This usually means that you can get a good deal on the stragglers that tend to sit on the dealer’s lot for weeks, even months, at a time. Fortunately, iSeeCars put together a list of the slowest-selling new and used cars in the market today.

2022 Kia Rio in blue
2022 Kia Rio | Kia

One of the slowest-selling new cars may surprise you

a table showing The slowest-selling new cars according to iSeeCars
The slowest-selling new cars according to iSeeCars |

Taking a look at the list of the slowest-selling new cars, you might not be too surprised to see some of the nameplates on there. The Kia Rio is the slowest-selling car of the bunch, which isn’t too surprising considering it’s not as popular as other subcompacts cars like the Nissan Versa or its corporate cousin, the Hyundai Accent. However, the Rio’s affordable price tag of $16,557 could be attractive to budget-minded buyers and it could possibly be lowered depending on how many units are sitting on dealer lots.

A couple of the SUVs on the list – the Mitsubishi Outlander Sport and the Mitsubishi Eclipse Cross – are also the most affordable in their classes. However, we’re surprised to see the Acura TLX on the list. With a list price of $46,400, the TLX isn’t the most affordable option in this group, so that could be why it’s selling slow. According iSeeCars, its slower selling pace could be due to America’s ongoing love for SUVs.

Lastly, the Chevrolet Bolt has gained popularity with the public, however, its slower sales could be due to the influx of new nameplates in the electric car segment.

The slowest-selling used cars are mostly in the luxury segment

The slowest-selling used cars according to iSeeCars
The slowest-selling used cars |

When it comes to used cars, most of the slowest-selling models are in the luxury segment. At the top of the list, the BMW M3 takes an average of 103.6 days to sell, which isn’t too surprising given its $61,006 price tag and relative rarity. That sport sedan is accompanied by other luxury cars and SUVs like the Audi Q5 and SQ5, the BMW X5, and the Mercedes-Benz CLS. Again, high pricing and lack of popularity are likely culprits as to why these models tend to collect cobwebs on the lot.

One surprising entrant though is the Subaru BRZ, which ended up second on the list. According to iSeeCars, the reason it’s such a slow seller could be due to the fact that its average used price of $28,326 is higher than its new starting MSRP of $27,995. Apparently, the market has not been kind to used BRZs, which could lead buyers to seek out the new 2022 model instead.

The Mitsubishi Mirage G4 sits in the same boat as the BRZ due to having an average used car price of $13,807, which is close to its new MSRP of $15,645 for the 2022 model.

It’s important to understand why some cars sell more slowly than others

The shadowy front end of an E92 generation BMW M3
The E92 M3 continues to rise in value | Jeff J Mitchell via Getty Images

iSeeCars points out that when it comes to shopping for new or used cars, it’s important to understand why they are slow sellers. While the aforementioned cars can be possibly be purchased at a great discount, buyers should be wary of some of the models that they choose. Some of these models may not have the same type of build quality, features, or residual value as many of the more popular cars in the market. If you’re interested in one of these cars, make sure to do your research first in order to get the best car at the best price for you.


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