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Luigi Galli, head of the new La Maison Pur Sang program at Bugatti, with the completely restored Bugatti Veyron Grand Sport

New Restoration Program at Bugatti Launches With Original Bugatti Veyron Grand Sport

The new La Maison Pur Sang program at Bugatti focused on restoring Bugatti cars to their original and authentic state to preserve not only the heritage of the brand but the collectibility of their highest-priced pieces of history. As collector vehicles, the original Bugatti Veyron Grand Sport has already been sold after its complete restoration.

It isn’t news to anyone that maintaining and repairing a Bugatti is extravagantly expensive, and that means that some owners are bound to cut corners. But, to help maintain the cars and image of the company, the manufacturer has recently launched a new program that aims to care for their vehicles in a way no other manufacturer has done on this scale: by rebuilding and repairing older vehicles to their original and authentic state. The program is called La Maison Pur Sang, which roughly translates to ‘thoroughbred house’ — designed to uphold the authenticity of Bugatti cars to the highest standard. With the program set to launch, the team chose a rather rare and important piece of the brand’s history: the original prototype Bugatti Veyron Grand Sport.

the bugatti logo
A Bugatti logo radiator badge on a Veyron | John Keeble, Getty Images

La Maison Pur Sang

Luigi Galli, head of the new La Maison Pur Sang program at Bugatti, with the completely restored Bugatti Veyron Grand Sport | Bugatti

The name of the program originated with the company’s founder, Ettore Bugatti, who referred to his vehicles as “pur sang,” meaning thoroughbred, a nod to the performance and aesthetics of the brand. The program began with the complete and authentic restoration of the Bugatti Veyron Grand Sport 2.1, which took the team about four months to complete. In these painstaking months, the La Maison Pur Sang techs and engineers took the car down to its base to confirm matching VIN on all panels and completed the project by restoring and repainting the body panels to the vehicle’s original color in white silver metallic.

“The intensive support within the program enables many of our historical vehicles to continue to drive perfectly on the road or to be in collections even after decades, so that owners can experience and enjoy the outstanding technology of these automotive treasures flawlessly”


Under the hood of the original Bugatti Veyron Grand Sport

Upon an extensively detailed inspection of the mechanical components, it was the team at Bugatti’s only goal to ensure that the car was maintained in the utmost condition possible. The original VIN-matched engine provided the car with an impressive amount of power and performance when it was originally introduced, and it is not any less overwhelming today. Under the expertly restored hood sits a W-16 engine that provides the driver with around 1,000 hp, pushing the car from 0 – 62 mph in a nauseating 2.7 seconds and an impressive top speed of 253 mph, according to Robb Report. Upon completion, it gained the attention of many collectors and has already been purchased from Bugatti, truly unique and stunning addition to any collection.

The future of the brand maintains the history

Interior of the completely restored Bugatti Veyron Grand Sport
Interior of the completely restored Bugatti Veyron Grand Sport | Bugatti

With this program, Bugatti is doing something rather extraordinary — rather than just spending time, energy, and resources to produce new cars, they are truly focused on preserving the history and heritage of the brand. In the world of high-end collector cars, vehicles like those made from Bugatti must be maintained in near original condition to uphold their value, but unfortunate factors such as time and neglect can cause vehicles to deteriorate in not maintained. Along the way, some owners may be tempted to cut corners, also, especially when it comes to the astronomical prices of maintaining and repairing these vehicles. With the La Maison Pur Sang program, Bugatti is not only moving forward with their future in the automotive world but maintaining their heritage.


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