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In terms of full-size trucks, the Ford F-150 often falls at the top of the list when it comes to popularity. The Blue Oval has invested quite a bit into this vehicle. And it seems like year after year, the F-150 winds up being the best-selling vehicle in the United States. The 2023 Ford F-150 has been on the market for a minute now. So, what all is new for the Blue Oval’s flagship truck?

What’s different for the 2023 Ford F-150?

There are a few notable differences about the 2023 Ford F-150, one of the biggest is the Rattler trim. If you want an off-road truck but find something like the F-150 Tremor to be too pricey, the Rattler trim is there. It adds things like a locking rear differential and off-road suspension, plus you get some aggressive looks. 

As you can imagine, though, the Ford F-150 Rattler is fairly popular. And at this point, it seems like all of the Tremor models have been spoken for. As the Blue Oval ramps up production of its best sellers, hopefully, that changes. 

Kelley Blue Book loves the 2023 F-150

In terms of praise from around the industry, Kelley Blue Book awarded the 2023 Ford F-150 with its Best Buy award. This full-size truck might have grown in price, but it is still extremely versatile. 

It seems like there’s an F-150 for almost any need. Whether you want a work truck, a luxury pickup, or something meant for off-roading, there’s likely an F-Series truck that will fit your expectations. And honestly, that’s not too surprising. The Blue Oval invests a lot of money and resources into its pickup trucks. And it knows that the F-150 is a big hit among consumers.

A 2023 Ford F-150 Raptor drives through the sand as a full-size truck.
2023 Ford F-150 | Ford

If the brand misses the mark with this model, it would be a huge blow. Even as models like the Maverick and Bronco grow in popularity. 

There’s also the competition to consider. Models like the Ram 1500, Chevy Silverado, and even Toyota Tundra can certainly give the F-150 a run for its money. So Ford’s got to put some effort in to stay relevant.

Are Ford trucks worth it?

There’s no getting around it, new pickup trucks are not cheap. Especially when it comes to models that are in the full-size segment. The starting price of the 2023 F-150 is slightly over $30k, but the more popular configurations do go for higher than that. 

Overall, it does seem like owners are satisfied with the F-150 pickup truck. It manages to maintain the characteristics that you expect from a vehicle like this, but it can even do things like be a family truck. 

A red Ford F-150 Lightning electric pickup truck is driving on the road.
The Ford F-150 Lightning | Ford
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If you’re planning to tow frequently, this truck can handle up to 14,000 pounds. In order to get the number, you will need to opt for the 3.5-liter EcoBoost V6. You can also get features like the Pro Trailer Backup Assist, and having used that system first-hand, I find it to really take the hassle out of pulling a trailer. Honestly, it is nuts what trucks can do these days. Even though that means becoming more expensive and complicated.