We Need More Ford Maverick Competitors

The Ford Maverick has been great for the small truck segment. As a compact pickup, it has proven that Americans don’t always want a full-size truck. Outside of Ford, Hyundai is currently the only other brand offering a compact pickup with the Hyundai Santa Cruz. And frankly, it would be nice to see that change. It’s unclear if Ram or Toyota have plans to introduce competitors to the Maverick pickup. But, if these brands did, it would certainly help to diversify the market. And that is a good thing.

Does the Ford Maverick have any competitors?

The clearest rival to the new Maverick is the Hyundai Santa Cruz. While the Santa Cruz may lack the styling of a traditional truck, it certainly has serious utility. Both of these compact pickups are built on unibody platforms. They also offer modern features as well as a pretty affordable price tag. 

A 2022 Hyundai Santa Cruz compact truck parked on a beach. DOes it have AWD?
2022 Hyundai Santa Cruz | Hyundai

In terms of towing, the Hyundai Santa Cruz does have the Ford Maverick beat with a 5,000-pound towing capacity. But, the Maverick is a small truck that is ready for some off-road use with things like its FX4 Off-Road package and the upcoming Tremor variant. Unfortunately, Hyundai does not have a dedicated off-road option for the Santa Cruz. But, according to MotorTrend, it can still handle some use on the trail. 

Does Toyota have a small truck?

The smallest truck that Toyota offers is the 2023 Toyota Tacoma. And, that truck really is not that small. If you compare it to full-size trucks of the past, it is bigger. But, Toyota could enter the small truck roles. Much like Ford and Hyundai borrowed their compact pickup platforms from existing crossovers, Toyota could do that with the RAV4. 

If Toyota did use the RAV4 to make a small truck, it could benefit from a plug-in hybrid system or Toyota’s existing hybrid engines. And if the Maverick is any indication, people do appreciate a pickup with a hybrid powertrain. Because you still get legitimate utility, without taking a huge hit on fuel economy. 

Will Ram make a Ford Maverick competitor?

Along with Ford, Ram is one of the most popular truck brands. But, the brand does lack a small or even mid-size pickup. Surely, the folks at Ram have seen the kind of success that Hyundai and Ford are having with small trucks. There have been rumors that Ram plans to bring back the Dakota or offer something known as the 1200. 

A smaller Ram truck could borrow from the Jeep Gladiator. Doing so would help Ram save money in terms of development costs. 

Is it worth waiting for the 2023 Ford Maverick?

The 2023 Maverick should be released any day now. It will have a few updates over the outgoing model, including a new Tremor package. This package will increase the overall capability of Ford’s small truck. 

A Ford Maverick truck equipped with the GFC Platform Camper.
2022 Ford Maverick | GFC

Hopefully, once Ford does open up orders for the 2023 Maverick, some of the supply issues that hit the 2022 Maverick will be solved. If you are familiar with Ford’s compact pickup, you likely know how hard it is to buy.

RELATED: This Ford Maverick Feature Could Be a Game Changer