The Mysterious Murano Convertible Is a Forgotten Nissan Model That Owners Love
The Nissan Murano CrossCabriolet was a crossover SUV with style
According to the original press release from Nissan, the Nissan Murano CrossCabriolet was quite a big deal at the time. This was, at the time, the first all-wheel drive crossover convertible in the world. Introduced in 2011, the Nissan Murano convertible was perfect for those looking for the practicality of the Murano SUV and the joy of a convertible.
“With standard all-wheel drive and a host of luxury features, it’s a vehicle that can be enjoyed every day of the year, in any weather – not just when the sun is out.”Al Castignetti | Vice president and general manager, Nissan Division
The Murano CrossCabriolet offered a fully automatic cloth top that folded down to provide “ample room for four adults and plenty of cargo space with the top up or down.” And that wasn’t the easiest feat. Nissan wanted to maintain the silhouette of the Murano but offer buyers an agreeable shape when the top is down. How did the automaker do it?
Florida Man and women all over love the Nissan convertible
The funny thing is, this convertible is actually super popular. The Florida Man loves a multi-purpose vehicle such as the Murano convertible in Florida. There are a variety of reviews on the internet about the mishmash SUV. A 2018 Bloomberg article wrote, “The Strange, Ugly Car That Everyone Wants.” Car and Driver was confident enough to say, “Drivers Will Hate This Car.” But try as the automotive industry might, people actually really liked the Nissan Murano CrossCabriolet.
The thing is, Nissan knew its audience. Car and Driver said that Nissan has the proof that over half of Murano buyers are women. Adding the convertible factor only makes it a more desirable option for women. Nissan estimated that six out of 10 buyers would be women. Nissan added boutique-hotel-ready colors like Glacier Pearl, Sunset Bronze, and Caribbean that made the Murano fit for a queen.
The Nissan Murano CrossCabriolet started at $47,200 for the soft-top version and $52,000 for the premium hardtop LE version. It only had two doors but had room for four. The automaker separated the backseat with cupholders for you and your passengers to store glasses of iced tea.
The only car-based all-wheel drive convertible crossover made
The Murano CrossCabriolet indeed did it all. It was based on a car but came in the body of a crossover SUV. It offered all-wheel drive (why?) and two types of convertible roof options (why?). In a time of innovation, the Nissan Murano was lightyears ahead of everyone else. Renault and Nissan CEO of the time, Carlos Ghosn, who has a wild story of his own, says, “There is no car company problem that can’t be solved by a great product.”
It isn’t clear what company problem the Nissan Murano CrossCabriolet solved. In fact, this might even have been an early tipping point. No matter the case, you will probably see Florida Man and Florida Woman driving with the convertible Nissan Murano top down with a smile on.