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Brand loyalty is still a valuable attribute to have for automotive brands, despite the changing automotive marketplace culture. If you can achieve loyalty as a brand, it shows that your brand has quality vehicles and quality customer service to overcome the hype created by new vehicles from other companies, and you have a huge advantage in the market.

Loyalty is especially hard to manifest in the luxury segments due to constant technological advancements and new standards of luxury every year. However, the following SUVs have found a way to gain a loyal consumer base despite the odds. Here is everything you need to know about the luxury SUVs that bring in the most amount of brand loyalty.

A gray 2023 Tesla Model Y small electric SUV is driving on the road.
The 2023 Tesla Model Y | Tesla

Tesla Model Y

It is no surprise that the Tesla Model Y is a hot seller in America, but it also carries the most amount of brand loyalty in the small luxury SUV segment according to S&P Global. The Tesla Model Y sold around 252,000 units in 2022, making it the 6th best-selling car in America, and the best-selling car overall in California.

The Model Y was first introduced for the 2019 model year as a crossover SUV version of the Model 3 small sedan. With the Model Y holding incredibly positive consumer reviews, there is no surprise that many Model Y owners are repeating customers, moving up to larger battery packs with more range.

With Tesla’s continued sales, it seems likely that the Model Y will continue its upward trend in loyalty through the years.

Lincoln Nautilus

The Lincoln Nautilus came in as the midsize luxury SUV with the most consumer loyalty according to S&P Global. The Lincoln Nautilus may seem like a newer model, but its roots are found as far back as the 2007 model year when the Nautilus was known as the Lincoln MKX.

This model has been the best-selling Lincoln model since 2016, offering the comfort of previously discontinued Lincoln models like the Town Car in a much more modern and stylish crossover SUV.

This modernization of the Lincoln brand is best exemplified under the hood where, instead of an old rumbling V8, you would find a turbocharged four-cylinder or a twin-turbo V6 engine. With the comfort you’d expect out of Lincoln found in a modern crossover, the Nautilus is a Lincoln that keeps customers coming back.

Land Rover Range Rover

The Land Rover Range Rover finds itself at the top of the list in brand loyalty among full-size luxury SUV models. While the Land Rover brand has not been known for its reliability historically, the new Range Rover models have taken significant strides to make these SUVs more reliable.

Pair this new reliability with its new technology in the cabin and comfortable ride, it is no surprise that the Range Rover is a model that consumers regularly flock to. This brand loyalty is made even easier when the Range Rover has been produced in some form since 1969.

Whether you find yourself behind the wheel of an old British Leyland Range Rover or a brand new, cutting-edge Range Rover, you are experiencing one of the most historic vehicles ever produced.


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