
The most “loved” SUV is a hybrid built in Indiana
You might not think of hybrid crossovers as vehicles that inspire passion. But according to a recent study, the SUV that owners love the most is a Toyota Highlander. By the study’s definition, “love” means keep for 15 years. Surprised? Read on to find out how hybrids are quickly proving they’re more durable than traditional vehicles.
Hybrids aren’t just efficient—they’re built to last
The Toyota Highlander Hybrid ranked first in a study by iSeeCars, which analyzed over 929,000 vehicles from model years 1981-2009. The study found that 7% of original Highlander Hybrid owners kept their SUVs for at least 15 years—double the industry average. That’s a higher retention rate than even rugged off-roaders such as the Toyota 4Runner and Jeep Wrangler.

Toyota dominates this list, with six of the top 10 most-kept SUVs. The brand’s reputation for reliability plays a big role. The Highlander Hybrid, in particular, combines Toyota’s legendary build quality with a drivetrain designed to last.
Why hybrids last longer than traditional gas SUVs
A hybrid system reduces wear and tear on key components. The electric drive unit handles low-speed acceleration, letting the gasoline engine warm up. This leads to less stress on the internal combustion engine and longer engine life.
Regenerative braking is another advantage. Instead of relying solely on traditional brake pads, hybrids use an electric drive unit to slow down, converting energy back into battery power. This not only improves efficiency but also significantly extends the life of the braking system.

Early hybrid skeptics worried about battery life. But modern hybrid batteries regularly last 100,000-150,000 miles before needing replacement. Toyota’s hybrid technology has proven especially durable. The Highlander Hybrid has a high-voltage traction battery designed to outlast many traditional gas engines.
According to Consumer Reports, hybrid vehicles are now the most reliable category on the road. Hybrid cars rank first, and hybrid SUVs—like the Highlander Hybrid—rank third. Even compared to non-hybrid Toyotas, hybrids are proving to be more durable.
Built in Indiana, made to last
The Highlander Hybrid isn’t just built to go the distance—it’s also built in America. Toyota assembles the Highlander Hybrid at its massive facility in Princeton, Indiana. Toyota has invested over $6.6 billion into this plant since its 1996 groundbreaking, and it now produces more than 360,000 vehicles a year. The facility also builds the gas-powered Highlander, the Grand Highlander, the Lexus TX, and the hybrid-only Toyota Sienna.
A practical choice for the long haul
Keeping a car for 15 years means major savings. No car payments, lower insurance costs, and fewer repairs. That’s why owners hold onto their Highlander Hybrids longer than any other SUV. With fuel efficiency, durability, and long-term reliability, the Highlander Hybrid is proving itself a fantastic automotive investment.
Curious why the Toyota Highlander Hybrid is America’s most-loved car? Click here to see used pre-owned Highlander listings near you. Or explore configuring the perfect brand-new Toyota Highlander.